The current global crisis is redefining the present business strategies and their final objectives towards society. Nowadays, collaboration becomes key to continue the business and companies are betting on shared value strategies to redirect their final objectives to the centre of the community. 

The shared value is a business management strategy that puts society as an element of the business and aggregates value to the social impact of its activity. “We understand shared value as those projects that have an economic and social impact at the same time”, assured Joan Martí, Director of Clúster en Acció during the webinar “Shared value strategies in Tourism ICT”, last May 15. 

Thereby, shared value adds a social dimension in a company’s strategy, and turns the final purpose into a higher objective with a social aspect. “Same as people, companies have a final purpose and a reason to exist as well. And it can’t be a profit motive”, explained Xavier Ginesta, President at Voxel Group and Director of Conscious Capitalism Foundation in Barcelona during the talk, where he exposed the importance of this concept in the sector. 

Voxel Group and the shared value

“The more consciousness a company has, the more it lasts”, said Ginesta. On this matter, Voxel Group made a transformation process to put people in the centre of its activity. From this, they defined the final purpose of the company, creating a happy business network. This means that Voxel wants to create a positive and social impact on its business environment from its activity, and not only towards its employees but also to its clients, partners, suppliers and the environment. 

Following the higher purpose, the company has defined a specific corporate culture, a leadership style and social values shared with all its employees. “If you have a strong corporate culture, the commitment is higher”, added Ginesta. 

At present, the corporate culture is helping to keep trust and security among employees. At the moment, the company is betting on innovation and diversification to move forward. In Ginesta’s words, “Watching how we are innovating to strengthen the business is thrilling. We will be stronger than last year”. 

Conscious Capitalism, Barcelona’s chapter 

On the other hand, Xavier Ginesta takes part in the Conscious Capitalism Foundation. The chapter in Barcelona is originally coming from the United States’ movement, and it wants to promote a new way to understand business based on conscious culture and leadership. “We think all companies share the last purpose of the common good towards society”.  

At present, companies such as Holaluz, InboundCycle or Voxel Group are associates of the Foundation in Barcelona. At the same time, it has the collaboration of companies such as Aigües Danone, Grupo Tragaluz, Sandwichez or HappyForce, among others. 

Companies and society 

In the current context, society is a key aspect that affects businesses and their strategies. It is essential to refocus business strategies to adjust to the needs of society and their close business environment. 

According to the Director of Clústers d’Acció, the collective consciousness and shared value have to be part of the future strategies of the Tourism ICT sector. 

Voxel, the corporate group of baVel, DevoluIVA and Partnos leader in electronic transactions for the touristic sector and the HORECA channel, is the third best place to work in Spain and the first one in Catalonia, according to the consulting firm Great Place to Work (GPTW). It is the second year in a row that the company participates in this world-renowned ranking and gets one of the highest positions. In the 2020 edition, Voxel has the third position, only behind Sas and Mundo Pharma, improving the fourth position of 2019.

The Best Workplaces recognized each year the best places to work in Spain, as well as the trust level employees demonstrate for their companies and best organizational culture practices of each company regarding the information of an anonymous survey to the employees. Furthermore, they analyse the human resources policies.

In particular, 9 out of 10 employees at Voxel think that their company is an excellent place to work and state to be proud of working at Voxel. The company works to become a space of personal and professional development where employees could be happy and with them, the clients and providers, providing a happy business network.

With this purpose, the company encourage innovative human resources policies and actions, including limitless teleworking, remote work and flexible time, which makes it easier to conciliate; tools to calculate the level of happiness at the workplace; life coaching benefits, sport or massages; continuous training of all the teams; fun and personal growth activities… Furthermore, and thanks to an internal transformation process based on the Scaling Up method and agile methodologies, Voxel has a flat and highly sociocratic organisation, organized with decision circles and multifunctional teams that count with a high level of autonomy and are able to develop a project from the start to the end.

The audit revealed that the eNPS at Voxel, which are at a 67, it is a positive reference taking into account that companies such as Facebook, Aphabet or Amazon has a punctuation of 54, 42 and 1, respectively. The employee Net Promoter Score is a standard indicator that measures the probability of an employee to recommend their organisation and provides information about satisfaction and engagement.

This year, the Best Workplaces 2020 awards have been broadcasted on streaming. At Voxel, more than 50 employees have found out the company’s position following the live awards.

Àngel Garrido, CEO at Voxel, has stated “Our main objective as a company has been to create a magnificent place to work for a long time; now, with the recognition of Great Place to Work, we can confirm that our work has succeed”.

Voxel has been nominated next to HappyForce for the Comprendedor Awards in the SME category. The prizes granted by the Fundación Empresa y Sociedad recognise the best client-supplier collaborations between companies and B2B scaleups. 

On this 6th edition, there are 5 awards’ categories: marketing and sales, human resources, operations and processes, industry 4.0 and SMEs. In this last category, the foundation rewards the most innovative solutions for companies created by B2B scaleups. Voxel and HappyForce are nominated next to Fridec Solutions and October, Iristrace and Oh my Cut!

The purpose of these awards has two sides. On one hand, they want to offer greater visibility to open innovation programs of companies that come from scaleups and on the other hand, contribute to raising the clients for these scaleups. 

Voxel and HappyForce

On September 2018, Voxel started using HappyForce as an internal communication tool to collect honest feedback in real-time and to measure the company’s happiness level (known as Happiness Index). 

Via the app, employees can express anonymously those topics that motivate or concern them, share new ideas or show their gratitude to a colleague. This way, the company know the real mood of its employees and can work on new initiatives and solutions for those topics that most concerned them. 

Since HappyForce was implemented at Voxel, 92% of employees have installed the app and from those, 85% have participated at least once. This last percentage is 25 points over the average of companies that are using the app.  

Awards ceremony

 The awards ceremony for the Comprendedor 2019 Awards will be held on November 19th, at the Auditorium of the Bankia Tower, in Madrid. During the ceremony, they will announce the winners for each one of the categories. 

Voxel wants to thank HappyForce for going next to Voxel to the awards. Furthermore, we would like to thank their work that help us keep a continuous, open, honest and immediate feedback, which contributes to our final purpose as a company: create a happy business network.

 

Last week, with the last three new hires, we have reached 200 employees at Voxel. We are so happy with it and we would like to share this moment with all of you! 

We still remember when Voxel was based in a small porter’s lodge and we were only 6 of us. Nowadays, the company has employees from 29 different nationalities, mainly based in Barcelona and Santo Domingo. 

For more than 20 years, Voxel has offered transactional solutions and has become one of the leading e-invoicing and B2B electronic payment platforms for the travel industry. However, we think that the key to our success is not what we do, but how we do it. 

We strongly believe in our people and their talent. And this is why our corporative culture defines our ultimate purpose as a company: creating a happy business network.

In the same vein, our corporate values, which were chosen by our employees, define not only the way we work and relate with our employees but also the way we interact with our clients, partners and providers: People Freaks, Challenge Maniacs, Change Lovers and Funtastic Team Players.

Also, our innovate human resources policies play an important role in our culture. We have a flat organisation based on decision cycles and cross-cutting teams which are capable of developing and realising new projects. Furthermore, we have implemented teleworking, with no restrictions, and we have multiple perks, such as massages, life coaching sessions, yoga, etc. In short, we look for our employees to successfully combine their professional and personal life.

At Voxel, we are certain that our way to do things is key to our business’ success, and we want to keep it this way. Congratulations and… let’s keep growing!

Xavier Ginesta, President at Voxel Group, is the new Managing Director at Capitalismo Consciente Foundation, the Barcelona Chapter of the global movement Conscious Capitalism. Ginesta has replaced the former Director Sebastian Ross, who was in charge of the Fundation since its creation in 2016.

Conscious Capitalism is an international movement created by Raj Sisodia and John Makcey that wants to flourish confidence, compassion, and collaboration and add value to the fundamentals of Capitalism – voluntary exchange, entrepreneurship, competition, freedom to trade and the rule of law. According to the Conscious Capitalism Credo, “conscious businesses have cultures built in trust and innovation and are authentic and affectionate. They are a source of personal growth for their employees and they endeavor to create financial, intellectual, social, cultural, emotional, spiritual, physical and ecological wealth for all their stakeholders”.

At the moment, the Chapter of Barcelona is formed with more than 80 business owners, such as Holaluz, Habitissimo, Cyberclick, Conversia, Aladina, HappyForce, HP, Valkiria, InboundCycle or ESADE. The common objective is to divulge this movement in the corporate environment and spread it across the Spanish society.

“My main purpose as director of the Foundation is to create a community of 5,000 associates and get funds to increase our impact”, explains Xavier Ginesta. “In the long term, we want the Foundation to be sustainable and present not only in Barcelona but also in Spain and Europe”, concludes.

Xavier Ginesta is also President at Voxel Group; company specialized in electronic invoicing transactions and B2B payments leader in the travel sector. Voxel Group’s corporate culture is based on Conscious Capitalism, and its main purpose as a company is to create a happy business network. Ginesta has been encouraging this movement inside and outside the company.

Conscious Capitalism around the world

Conscious Capitalism is a movement with a great significance in the United States, where it has more than 20 years of history and 26 chapters in different cities. However, in Europe, the movement is incipient, Barcelona is the first and only Chapter founded.

If you want to know more about Conscious Capitalism, you can read the following article written by Xavier Ginesta and published in the monthly magazine “Catalunya” by El Economista.

Voxel Group is the leading company in eBilling and B2B electronic payments for the travel and Procurement industry. Our activity has evolved, but this evolution has not only been focused on what we are doing. We have moved from a company centred on what we want to do to a company oriented to how and why we do it. 

We believe our work has to be reflected in a positive way in the environment. This is why our values and our people’s policies defined our final purpose as a company: create happy business network. Our people-centred culture define the way we interact with our global surroundings and, especially the way we interact with all of us, those who belong to Voxel. And, this time we want to share our story with you. 

The story of our 4 values – Challenge Maniacs, Change Lovers, People Freaks y FUNtastic Team Players – through our everyday life. A story starred by Voxel and created and recorded from the beginning till the end by our team in our headquarters, with our own resources.

This video wants to show our passion for challenges, changes and our commitment to people and teamwork. This is just a small piece of our nature, of how we do things and why we do them. 

In Voxel, we are certain that our way to do things is key to our business’ success, and we want to keep it this way.