{"id":10076,"date":"2019-07-10T11:14:13","date_gmt":"2019-07-10T10:14:13","guid":{"rendered":"https:\/\/www.voxelgroup.net\/blog\/?p=10076"},"modified":"2021-05-26T17:09:22","modified_gmt":"2021-05-26T16:09:22","slug":"management-3-0-la-gamificacion","status":"publish","type":"post","link":"https:\/\/www.voxelgroup.net\/blog\/management-3-0-la-gamificacion\/","title":{"rendered":"Management 3.0: la gamificaci\u00f3n"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Tiempo de lectura:<\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutos<\/span><\/span><p>El <strong>management 3.0<\/strong> es un movimiento innovador y de liderazgo que busca alejarse del management actual, en el que la responsabilidad recae sobre los altos directivos. Se trata de un movimiento que entiende la gesti\u00f3n del trabajo como una responsabilidad grupal, en la que el objetivo es hacer crecer y transformar la organizaci\u00f3n. <img loading=\"lazy\" decoding=\"async\" class=\" wp-image-10078 aligncenter\" src=\"https:\/\/www.voxelgroup.net\/blog\/wp-content\/uploads\/2021\/05\/IMG_6449-1-1024x768-1-300x225.jpg\" alt=\"\" width=\"968\" height=\"726\" srcset=\"https:\/\/www.voxelgroup.net\/blog\/wp-content\/uploads\/2021\/05\/IMG_6449-1-1024x768-1-300x225.jpg 300w, https:\/\/www.voxelgroup.net\/blog\/wp-content\/uploads\/2021\/05\/IMG_6449-1-1024x768-1-768x576.jpg 768w, https:\/\/www.voxelgroup.net\/blog\/wp-content\/uploads\/2021\/05\/IMG_6449-1-1024x768-1.jpg 1024w\" sizes=\"auto, (max-width: 968px) 100vw, 968px\" \/><\/p>\r\n\r\n<p>Ayer, martes d\u00eda 9 de julio, tuvimos la oportunidad de analizar el management 3.0 desde el punto de vista de la gamificaci\u00f3n con <strong>Mark Cruth, socio y Coach de transformaci\u00f3n en Teal Mavericks<\/strong>, una empresa de coaching, consultor\u00eda y training para profesionales y empresas.<\/p>\r\n\r\n\r\n\r\n<p>Mark nos mostr\u00f3 c\u00f3mo desarrollar<strong> engagement en el trabajo<\/strong> <strong>a trav\u00e9s de los juegos<\/strong>. Seg\u00fan \u00e9l la mayor\u00eda de actividades diarias que realizamos fuera del trabajo est\u00e1n ligadas en cierto modo a juegos: cu\u00e1ntos kil\u00f3metros somos capaces de correr, cu\u00e1ntos likes obtiene nuestra publicaci\u00f3n, etc. Y la gamificaci\u00f3n busca extender esta pasi\u00f3n por los juegos en el trabajo.<\/p>\r\n\r\n\r\n\r\n<p>Para Cruth, la gamificaci\u00f3n en el trabajo se basa en \u201c<em>coger una pr\u00e1ctica que queremos cambiar en nuestra empresa, pero de una forma que atraiga a los trabajadores y les haga sentir bien<\/em>\u201d. Esto se consigue analizando la empresa con lo que \u00e9l ha denominado \u2018<em>The World of Work Game Guide<\/em> &#8211; la gu\u00eda del mundo de los juegos en el trabajo.<\/p>\r\n\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-10079 aligncenter\" src=\"https:\/\/www.voxelgroup.net\/blog\/wp-content\/uploads\/2021\/05\/IMG_6459-1024x768-1-300x225.jpg\" alt=\"\" width=\"951\" height=\"713\" srcset=\"https:\/\/www.voxelgroup.net\/blog\/wp-content\/uploads\/2021\/05\/IMG_6459-1024x768-1-300x225.jpg 300w, https:\/\/www.voxelgroup.net\/blog\/wp-content\/uploads\/2021\/05\/IMG_6459-1024x768-1-768x576.jpg 768w, https:\/\/www.voxelgroup.net\/blog\/wp-content\/uploads\/2021\/05\/IMG_6459-1024x768-1.jpg 1024w\" sizes=\"auto, (max-width: 951px) 100vw, 951px\" \/><\/p>\r\n\r\n<p>\u00c9sta consiste en 6 principios: la<strong> motivaci\u00f3n<\/strong>, debemos encontrar c\u00f3mo atraer a nuestros trabajadores; la<strong> mec\u00e1nica<\/strong>, ver c\u00f3mo podemos aplicar la nueva din\u00e1mica\/juego; el <strong>prop\u00f3sito<\/strong>, hacia d\u00f3nde queremos llegar con la din\u00e1mica; las <strong>reglas<\/strong>, se deben establecer unos l\u00edmites o par\u00e1metros de direcci\u00f3n; el <strong>progreso<\/strong>, durante el juego debe haber feedback de los avances para los trabajadores y el <strong>jugador<\/strong>, debemos especificar cu\u00e1l va ser nuestro target y cu\u00e1les son sus deseos o necesidades.<\/p>\r\n\r\n\r\n\r\n<p>Durante la sesi\u00f3n, Mark realiz\u00f3 varios juegos con los asistentes para trabajar los distintos principios. El objetivo final de la gamificaci\u00f3n en el trabajo, seg\u00fan el management 3.0, es <strong>potenciar la creatividad frente a la productividad, la colaboraci\u00f3n frente a la eficiencia y la agilidad frente al cumplimiento<\/strong>. \u201c<em>En la gamificaci\u00f3n buscamos premiar por el esfuerzo, no corregir a los trabajadores<\/em>\u201d.<\/p>\r\n\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-10080 aligncenter\" src=\"https:\/\/www.voxelgroup.net\/blog\/wp-content\/uploads\/2021\/05\/IMG_6445-1024x768-1-300x225.jpg\" alt=\"\" width=\"932\" height=\"699\" srcset=\"https:\/\/www.voxelgroup.net\/blog\/wp-content\/uploads\/2021\/05\/IMG_6445-1024x768-1-300x225.jpg 300w, https:\/\/www.voxelgroup.net\/blog\/wp-content\/uploads\/2021\/05\/IMG_6445-1024x768-1-768x576.jpg 768w, https:\/\/www.voxelgroup.net\/blog\/wp-content\/uploads\/2021\/05\/IMG_6445-1024x768-1.jpg 1024w\" sizes=\"auto, (max-width: 932px) 100vw, 932px\" \/> Con esta charla hemos podido conocer m\u00e1s de cerca el management 3.0 y una de sus pr\u00e1cticas m\u00e1s extendidas, la gamificaci\u00f3n. Y, como People Freaks, esperamos poder aplicar algunas de las pr\u00e1cticas que nos ense\u00f1\u00f3 Mark en Voxel. Muchas gracias a Mark Cruth por esta sesi\u00f3n tan din\u00e1mica, en la que participaron m\u00e1s de 30 voxelians. \u00a1Os esperamos en la siguiente charla Grow!<\/p>","protected":false},"excerpt":{"rendered":"<p>Charlas Grow<\/p>\n","protected":false},"author":3,"featured_media":10077,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[1654],"tags":[1987],"coauthors":[110],"class_list":{"0":"post-10076","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-corporativo","8":"tag-grow-by-voxel"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Management 3.0: la gamificaci\u00f3n - Voxel - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.voxelgroup.net\/blog\/management-3-0-la-gamificacion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Management 3.0: la gamificaci\u00f3n - 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