{"id":11239,"date":"2022-04-06T10:39:14","date_gmt":"2022-04-06T09:39:14","guid":{"rendered":"https:\/\/www.voxelgroup.net\/blog\/?p=11239"},"modified":"2022-04-06T10:39:14","modified_gmt":"2022-04-06T09:39:14","slug":"nace-el-tech-tourism-cluster-de-cataluna","status":"publish","type":"post","link":"https:\/\/www.voxelgroup.net\/blog\/nace-el-tech-tourism-cluster-de-cataluna\/","title":{"rendered":"Nace el Tech Tourism Cluster de Catalu\u00f1a"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Tiempo de lectura:<\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutos<\/span><\/span><h2><b>Voxel y 24 empresas m\u00e1s son cofundadoras del primer Cluster de Catalu\u00f1a dedicado exclusivamente a la tecnolog\u00eda aplicada al turismo.<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Despu\u00e9s de tres a\u00f1os de trabajo previo, nace el <\/span><a href=\"https:\/\/www.accio.gencat.cat\/es\/serveis\/clusters\/cluster\/cluster-tic-turisme\/\"><span style=\"font-weight: 400;\">Tech Tourism Cluster de Catalu\u00f1a<\/span><\/a><span style=\"font-weight: 400;\">. La organizaci\u00f3n, impulsada por la Generalitat de Catalu\u00f1a por medio de ACCI\u00d3N, est\u00e1 <\/span><b>formada por 24 empresas, centros tecnol\u00f3gicos, universidades y agentes<\/b><span style=\"font-weight: 400;\">. En total, el conjunto de empresas y agentes miembros <\/span><b>proporciona trabajo a 1.700 personas del sector del turismo y de la aplicaci\u00f3n de las TIC, y factura 254 millones de euros<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h4><b>\u00bfQui\u00e9n conforma el Tech Tourism Cluster?<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Los socios fundadores del Cluster se dedican a la <\/span><b>tecnolog\u00eda de viajes, la consultor\u00eda, la gesti\u00f3n de reservas y conectividad, la <\/b><a href=\"https:\/\/www.voxelgroup.net\/blog\/la-factura-electronica-b2b-en-espana-a-un-paso-de-ser-obligatoria\/\"><b>facturaci\u00f3n electr\u00f3nica<\/b><\/a><b> o el software de gesti\u00f3n de establecimientos<\/b><span style=\"font-weight: 400;\">, entre otros.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Los miembros de la nueva agrupaci\u00f3n son: Prestige, The Hotels Network, Voxel, Beroni Informatica, Amadeus, Vueling, CETT (Barcelona Shool of Tourism, Hospitality and Gastronomy de la UB), el Gremi Hotels de Barcelona, el CoE in Tourism Innovation d\u2019Eurecat, GNA Hotel Solutions, SIRT, l\u2019IQS (Institut Qu\u00edmic de Sarri\u00e0), Catalonia Hotels, The Net Revenue, Sekuenz, Efimatica, Persapia, James &amp; Rita, Tourknife, Engisoft, Vivential Value, eMascar\u00f3, Diskover Catalonia y Viajes para ti.<\/span><\/p>\n<h4><b>\u00bfCu\u00e1les son los objetivos del Tech Tourism Cluster?<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">El Cluster tiene por objetivos <\/span><b>mejorar la competitividad de las empresas del sector tur\u00edstico y tecnol\u00f3gico y potenciar la internacionalizaci\u00f3n<\/b><span style=\"font-weight: 400;\">. Tambi\u00e9n la captaci\u00f3n de talento y la aceleraci\u00f3n en la incorporaci\u00f3n de nuevas tecnolog\u00edas. Consecuentemente, quiere <\/span><b>convertir Catalu\u00f1a en un referente<\/b><span style=\"font-weight: 400;\"> en tecnolog\u00eda tur\u00edstica.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para Voxel, que adem\u00e1s forma parte de la junta del Cluster, <\/span><b>es una oportunidad para establecer y fortalecer nuevas sinergias<\/b><span style=\"font-weight: 400;\">. Tambi\u00e9n para constituir una <\/span><b>red m\u00e1s fuerte de empresas del sector con difusi\u00f3n internacional<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h4><b><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11245 size-large\" src=\"https:\/\/www.voxelgroup.net\/blog\/wp-content\/uploads\/2022\/04\/foto_cluster02-1-1024x535.jpg\" alt=\"\" width=\"1024\" height=\"535\" srcset=\"https:\/\/www.voxelgroup.net\/blog\/wp-content\/uploads\/2022\/04\/foto_cluster02-1-1024x535.jpg 1024w, https:\/\/www.voxelgroup.net\/blog\/wp-content\/uploads\/2022\/04\/foto_cluster02-1-300x157.jpg 300w, https:\/\/www.voxelgroup.net\/blog\/wp-content\/uploads\/2022\/04\/foto_cluster02-1-768x401.jpg 768w, https:\/\/www.voxelgroup.net\/blog\/wp-content\/uploads\/2022\/04\/foto_cluster02-1.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/b><\/h4>\n<h4><b>\u00bfCu\u00e1l es el plan de trabajo del Tech Tourism Cluster?<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Desde el 2019 se ha realizado un an\u00e1lisis del sector para comprender cu\u00e1l era su cadena de valor, identificar los actores y determinar sus principales retos estrat\u00e9gicos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Uno de los retos m\u00e1s capitales es la generaci\u00f3n de valor compartido estableciendo un programa piloto para <\/span><b>ayudar a las empresas del sector a desarrollar estrategias para crear valor econ\u00f3mico, social y medioambiental<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Una vez constituido y <\/span><a href=\"https:\/\/www.accio.gencat.cat\/ca\/accio\/premsa-comunicacio\/cercador-premsa-actualitat\/article\/20220328-neix-cluster-tic-turisme\"><span style=\"font-weight: 400;\">presentado el Cluster<\/span><\/a><span style=\"font-weight: 400;\">, los siguientes meses se trabajar\u00e1 en actividades para conectar a los miembros asociados y generar nuevas iniciativas. Una de estas actuaciones, a modo de ejemplo, es la realizaci\u00f3n de un plan de internacionalizaci\u00f3n del Cluster, que incluir\u00e1 la conexi\u00f3n con otras agrupaciones empresariales o la participaci\u00f3n agrupada al World Travel Market de Londres, principal feria del sector tur\u00edstico en Europa.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hacia la mejora de la competitividad del sector<\/p>\n","protected":false},"author":9,"featured_media":11256,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[1654],"tags":[1842,1874,1658],"coauthors":[2065],"class_list":{"0":"post-11239","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-corporativo","8":"tag-great-place-to-work-es","9":"tag-tech-es","10":"tag-travel"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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