{"id":11240,"date":"2022-04-06T10:36:58","date_gmt":"2022-04-06T09:36:58","guid":{"rendered":"https:\/\/www.voxelgroup.net\/blog\/?p=11240"},"modified":"2022-04-06T10:36:58","modified_gmt":"2022-04-06T09:36:58","slug":"neix-el-tech-tourism-cluster-de-catalunya","status":"publish","type":"post","link":"https:\/\/www.voxelgroup.net\/blog\/ca\/neix-el-tech-tourism-cluster-de-catalunya\/","title":{"rendered":"Neix el Tech Tourism Cluster de Catalunya"},"content":{"rendered":"Tiempo de lectura:<\/span> 2<\/span> minutos<\/span><\/span>

Voxel i 24 empreses m\u00e9s s\u00f3n cofundadores del primer Cluster de Catalunya dedicat exclusivament a la tecnologia aplicada al turisme.<\/b><\/h2>\n

Despr\u00e9s de tres anys de feina pr\u00e8via, neix el <\/span>Tech Tourism Cluster de Catalunya<\/span><\/a>. L\u2019organitzaci\u00f3, impulsada per la Generalitat de Catalunya per mitj\u00e0 d\u2019ACCI\u00d3, est\u00e0 <\/span>formada per 24 empreses, centres tecnol\u00f2gics, universitats i agents<\/b>. En total, el conjunt d\u2019empreses i agents membres <\/span>dona feina a 1.700 persones del sector del turisme i de l\u2019aplicaci\u00f3 de les TIC, i factura 254 milions d\u2019euros<\/b>.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n

Qui conforma el Tech Tourism Cluster?<\/b><\/h4>\n

Els socis fundadors del Cluster es dediquen a la <\/span>tecnologia de viatges, la consultoria, la gesti\u00f3 de reserves i connectivitat, la <\/b>facturaci\u00f3 electr\u00f2nica<\/b><\/a> o el software de gesti\u00f3 d\u2019establiments<\/b>, entre d\u2019altres.<\/span>\u00a0<\/b><\/p>\n

Els membres de la nova agrupaci\u00f3 s\u00f3n: Prestige, The Hotels Network, Voxel, Beroni Informatica, Amadeus, Vueling, CETT (Barcelona Shool of Tourism, Hospitality and Gastronomy de la UB), el Gremi Hotels de Barcelona, el CoE in Tourism Innovation d\u2019Eurecat, GNA Hotel Solutions, SIRT, l\u2019IQS (Institut Qu\u00edmic de Sarri\u00e0), Catalonia Hotels, The Net Revenue, Sekuenz, Efimatica, Persapia, James & Rita, Tourknife, Engisoft, Vivential Value, eMascar\u00f3, Diskover Catalonia i Viajes para ti.<\/span><\/p>\n

Quins s\u00f3n els objectius del Tech Tourism Cluster?<\/b><\/h4>\n

El Cluster t\u00e9 per objectius <\/span>millorar la competitivitat de les empreses del sector tur\u00edstic i tecnol\u00f2gic i potenciar-ne la internacionalitzaci\u00f3<\/b>. Tamb\u00e9 la captaci\u00f3 de talent i l\u2019acceleraci\u00f3 en la incorporaci\u00f3 de noves tecnologies. Conseq\u00fcentment, vol <\/span>convertir Catalunya en un referent<\/b> en tecnologia tur\u00edstica.<\/span><\/p>\n

Per a Voxel, que a m\u00e9s a m\u00e9s forma part de la junta del Cluster, <\/span>\u00e9s una oportunitat per establir i enfortir noves sinergies<\/b>. Tamb\u00e9 per constituir una <\/span>xarxa m\u00e9s forta d\u2019empreses del sector amb difusi\u00f3 internacional<\/b>.\u00a0<\/span><\/p>\n

\"\"<\/b><\/h4>\n

Quin \u00e9s el pla de treball del <\/b>Tech Tourism Cluster?<\/b><\/h4>\n

Des del 2019 s\u2019ha realitzat una an\u00e0lisi del sector per a comprendre quina era la seva cadena de valor, identificar-ne els actors i determinar els seus principals reptes estrat\u00e8gics.\u00a0<\/span><\/p>\n

Un dels reptes m\u00e9s capitals \u00e9s la generaci\u00f3 de valor compartit establint un programa pilot per<\/span> ajudar a les empreses del sector a desenvolupar estrat\u00e8gies per crear valor econ\u00f2mic, social i mediambiental<\/b>.<\/span><\/p>\n

Un cop constitu\u00eft i <\/span>presentat el Cluster<\/span><\/a>, els seg\u00fcents mesos es treballar\u00e0 en activitats per connectar als membres associats i generar noves iniciatives. Una d\u2019aquestes actuacions, a tall d\u2019exemple, \u00e9s la realitzaci\u00f3 d\u2019un pla d\u2019internacionalitzaci\u00f3 del Cluster, que inclour\u00e0 la connexi\u00f3 amb altres agrupacions empresarials o la participaci\u00f3 agrupada al World Travel Market de Londres, principal fira del sector tur\u00edstic a Europa.\u00a0<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Cap a la millora de la competitivitat del sector<\/p>\n","protected":false},"author":9,"featured_media":11254,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[1656],"tags":[1840,1876,1660],"coauthors":[2065],"class_list":{"0":"post-11240","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-corporatiu","8":"tag-great-place-to-work","9":"tag-tech-ca","10":"tag-travel-ca"},"yoast_head":"\nNeix el Tech Tourism Cluster de Catalunya - Voxel - Blog<\/title>\n<meta name=\"description\" content=\"Neix el nou Tech Tourism Cluster de Catalunya, una agrupaci\u00f3 d\u2019empreses i agents del sector tur\u00edstic i tecnol\u00f2gic.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.voxelgroup.net\/blog\/ca\/neix-el-tech-tourism-cluster-de-catalunya\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Neix el Tech Tourism Cluster de Catalunya - 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