


{"id":11306,"date":"2022-05-23T14:36:28","date_gmt":"2022-05-23T13:36:28","guid":{"rendered":"https:\/\/www.voxelgroup.net\/blog\/?p=11306"},"modified":"2022-05-23T14:36:28","modified_gmt":"2022-05-23T13:36:28","slug":"digitization-of-the-hotel-sector-by-gat","status":"publish","type":"post","link":"https:\/\/www.voxelgroup.net\/blog\/en\/digitization-of-the-hotel-sector-by-gat\/","title":{"rendered":"Digitization of the hotel sector by GAT"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Tiempo de lectura:<\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutos<\/span><\/span><p><a href=\"https:\/\/gatgestion.com\/en\/\"><span style=\"font-weight: 400;\">GAT Gesti\u00f3n de Activos Tur\u00edsticos<\/span><\/a><span style=\"font-weight: 400;\"> is a company with more than ten years of experience as an independent hotel operator, investment expert and consultant specialized in creating value for the sector.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On this occasion, we spoke with GAT about <\/span><a href=\"https:\/\/www.voxelgroup.net\/blog\/en\/how-do-hospitality-and-distribution-professionals-foresee-the-summer-season\/\"><span style=\"font-weight: 400;\">their view on the hotel sector<\/span><\/a><span style=\"font-weight: 400;\">. Also, we learned about some of the solutions they have implemented at their hotels.\u00a0<\/span><\/p>\n<h4><b>Digitization in the hotel sector<\/b><\/h4>\n<h4><b>Do you believe that digitization of processes is a key issue for the hotel sector?\u00a0<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">No doubt, but another key issue when facing these new challenges is making sure you have <\/span><b>management software available to help manage talent and automate processes<\/b><span style=\"font-weight: 400;\"> in order to save time and resources, which can be invested in a more intelligent and sustainable management over time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Any experience at this level has an immediate effect by customers enjoying these services when they share it on social networks. This provides a dual benefit, since <\/span><b>customers are the best sales agents and consumer motivators for hotels<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From GAT we see that among the biggest challenges that hotels currently face is the selection of <\/span><b>digitization processes that will allow them to become more efficient in terms of costs and facilitate more interactions with their customers<\/b><span style=\"font-weight: 400;\"> through digital services, either during check-in and check-out or through a continuous communication with customers, before and after their stay.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Simplifying the digital transformation process and adopting digitization models is a process that entails reviewing the way companies interact with their environments: their customers, employees and suppliers.<\/span><\/p>\n<h4><b>Do you think the sector is sufficiently digitized?\u00a0<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">First and foremost, we must be aware that <\/span><b>technology is just one aspect of the digital transformation of a business.<\/b><span style=\"font-weight: 400;\"> The biggest change that must be assimilated by companies has to do with culture within the organization and not only with the use of new technologies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An extremely important factor is the attitude of leaders at the company with respect to digital transformation. They must firmly believe in the process and should portray this belief to the rest of employees. <\/span><b>Personnel in charge of a team, area or department must lead by example and support the strategy from top to bottom.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">To conclude, I would say there is still much to do in this respect, the digital transformation<\/span><b> process must be gradual but constant at the same time.<\/b><span style=\"font-weight: 400;\"> Companies cannot postpone their digital transformation any longer if they want to continue competing in an ever changing and demanding market.<\/span><\/p>\n<h4><b>Solutions implemented by GAT<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Of the different hotels managed by GAT and which are part of the Bavel transactions platform,<\/span><a href=\"https:\/\/gatgestion.com\/en\/hotel\/hotel-antequera-2\/\"> <span style=\"font-weight: 400;\">Hotel Antequera Hills<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/gatgestion.com\/en\/hotel\/aragon-hills-hotelspa-2\/\"><span style=\"font-weight: 400;\"> Hotel Aragon Hills<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/gatgestion.com\/en\/hotel\/hotel-ziryab-2\/\"><span style=\"font-weight: 400;\"> Hotel Ziryab<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/gatgestion.com\/en\/hotel\/the-residences-islantilla-apartments\/\"><span style=\"font-weight: 400;\">The Residences Islantilla Apartments<\/span><\/a><span style=\"font-weight: 400;\"> among others, have a special interest in being able to issue B2B, B2G and also B2C invoices.<\/span><\/p>\n<h4><b>Why have you decided to implement 100% electronic invoices?\u00a0<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Fundamentally because of the number of<\/span><a href=\"https:\/\/bavelnetwork.voxelgroup.net\/en\/travel\/ebilling-travel-supplier.html\"> <b>benefits this solution provides<\/b><\/a><b>:<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 <\/span><b>Reduced payment delivery and collection times.<\/b><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 <\/span><b>Improved employee satisfaction.<\/b><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 <\/span><b>IT costs savings.<\/b><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 <\/span><b>Increased productivity.<\/b><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 <\/span><b>New business opportunities.<\/b><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 <\/span><b>Reduced environmental impact.<\/b><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 <\/span><b>Agile, secure and legal storage.<\/b><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 <\/span><b>Elimination of the risk of loss.<\/b><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 <\/span><b>Increased security<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 <\/span><b>Recruiting talent.<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Also worth mentioning is that Spain has decided to make the use of electronic invoices mandatory for companies (B2B). The measure has been published by the General Directorate of Economic Policies in a draft<\/span><a href=\"https:\/\/portal.mineco.gob.es\/RecursosArticulo\/mineco\/ministerio\/participacion_publica\/audiencia\/ficheros\/ECO_Pol_AP_20210727_APL_Crea_y_Crece.pdf\"> <span style=\"font-weight: 400;\">Bill on the Start-up and Growth of Companies<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h4><b>How have end-customers accepted digitized invoices? What are its advantages?<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">In general, digitized invoices have been very well accepted, mainly because they <\/span><b>improve customer experience.<\/b><span style=\"font-weight: 400;\"> Digitizing some processes at the company <\/span><b>increases customer retention levels<\/b><span style=\"font-weight: 400;\">. Also, digital channels allow interacting with customers in an easier and more dynamic way.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With digital transformation at its peak, we must make sure that all customers remain by our side and embrace the changes entailed by this technological revolution.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ultimately, <\/span><b>bridging this digital divide is vitally important in terms of accessing and using digital technologies <\/b><span style=\"font-weight: 400;\">by certain persons or groups. Naturally, in the first place, we must understand that not everyone can access the network or use it on equal terms and even though for some people this may be a simple every day task, for others it may be very difficult or even impossible.<\/span><\/p>\n<h4><b>In this process of issuing and sending invoices to end-customers, you have taken marketing actions offering promotions on future reservations. Do you feel this has provided the desired effect?<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Certainly, we have implemented an e-marketing action consisting of adding an advertisement banner in the body of the email with the invoice as an attachment. The message by us, and to prevent the customer from identifying the message as intrusive Spam, is sent to let the <\/span><b>customer know about special offers early as they are considered a loyal customer<\/b><span style=\"font-weight: 400;\">. We feel this method of communicating is well accepted because <\/span><b>we try to make sure the design is appropriate, the message is natural, the offer is attractive and this effort, beyond achieving direct sales, has an impact in terms of the perceived image<\/b><span style=\"font-weight: 400;\">;<\/span> <span style=\"font-weight: 400;\">a brand that takes care of its most loyal customers by offering them exclusive benefits.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We would like to thank GAT for this interview. Without a doubt, the hotel sector must embrace digital transformation. Companies that do this now will have a greater advantage.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Interview to GAT<\/p>\n","protected":false},"author":9,"featured_media":11297,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[1638],"tags":[1771,1761,1692,1783],"coauthors":[2065],"class_list":{"0":"post-11306","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-einvoicing","8":"tag-b2b-en","9":"tag-b2c","10":"tag-bavel-en","11":"tag-einvoice"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digitization of the hotel sector by GAT - Voxel - Blog<\/title>\n<meta name=\"description\" content=\"Digitization is one of the challenges for the hotel sector. 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