{"id":11865,"date":"2023-05-31T20:00:09","date_gmt":"2023-05-31T19:00:09","guid":{"rendered":"https:\/\/www.voxelgroup.net\/blog\/?p=11865"},"modified":"2023-06-29T07:58:21","modified_gmt":"2023-06-29T06:58:21","slug":"turisme-intelligent-com-la-intelligencia-articificial-transformara-el-sector-dels-viatges","status":"publish","type":"post","link":"https:\/\/www.voxelgroup.net\/blog\/ca\/turisme-intelligent-com-la-intelligencia-articificial-transformara-el-sector-dels-viatges\/","title":{"rendered":"Turisme intel\u00b7ligent: Com la intel\u00b7lig\u00e8ncia articificial transformar\u00e0 el sector dels viatges?"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Tiempo de lectura:<\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutos<\/span><\/span><p><strong>La intel\u00b7lig\u00e8ncia artificial (IA) ja est\u00e0 revolucionant el sector tur\u00edstic amb viatges i experi\u00e8ncies millorades i personalitzades per als clients.<\/strong> En aquest context, les companyies que comptin amb eines basades en IA i tecnologia de tractament de dades tindran la capacitat de convertir-se en l\u00edders del sector. Aix\u00ed, les empreses de viatges de segment mitj\u00e0 tenen l&#8217;oportunitat de ser m\u00e9s competitives enfront de les empreses de viatges de luxe.<\/p>\n<p>Aix\u00ed ho ha afirmat <strong>Jamie Buxton<\/strong>, Global S\u00e8nior Director de M\u00e0rqueting de l&#8217;empresa prove\u00efdora de solucions de pagaments corporatius <strong>WEX<\/strong> en el marc de la novena edici\u00f3 de <a href=\"https:\/\/bavelsummit.com\/travel\/\" target=\"_blank\" rel=\"noopener\">Bavel Travel Summit 2023<\/a>, un esdeveniment internacional organitzat per <a href=\"https:\/\/www.voxelgroup.net\/ca\/index.html\" target=\"_blank\" rel=\"noopener\">Voxel<\/a>, empresa l\u00edder en solucions tecnol\u00f2giques de facturaci\u00f3 i pagament electr\u00f2nic, que ha reunit els principals l\u00edders de la ind\u00fastria tur\u00edstica i m\u00e9s de <strong>200 professionals del sector<\/strong> a l&#8217;hotel Meli\u00e0 Sitges.<\/p>\n<p>En temps de constant innovaci\u00f3 en els m\u00e8todes de pagaments, <strong>Xavier Ginesta<\/strong>, president de Voxel, ha fet una reflexi\u00f3 sobre la hist\u00f2ria i el significat dels diners, explicant que aquest <strong>\u201cno hauria de ser el prop\u00f2sit del teu negoci, sin\u00f3 el combustible que l&#8217;impulsa\u201d<\/strong>. Ginesta ha concl\u00f2s assenyalant que la tecnologia ha aconseguit humanitzar algunes funcions, posant en valor a aquelles persones amb un talent no substitu\u00efble per les solucions tecnol\u00f2giques i creant, a m\u00e9s, nous llocs de treball.<\/p>\n<h4>Intel\u00b7lig\u00e8ncia artificial: \u201con hi ha escepticisme, hi ha transformaci\u00f3\u201d<\/h4>\n<p>La IA est\u00e0 mostrant ja beneficis per al sector dels viatges, especialment, entorn de l&#8217;\u00fas de les dades per a generar millors experi\u00e8ncies per al client. \u201c<strong>Encara que la IA generi molt escepticisme, t\u00e9 el potencial d&#8217;oferir unes vacances personalitzades<\/strong> basades en les dades facilitades pel consumidor i proporcionar serveis de subscripci\u00f3 que cre\u00efn paquets vacacionals ideals en funci\u00f3 de les prefer\u00e8ncies del client\u201d, ha explicat Buxton.<\/p>\n<p>Aix\u00ed, en l&#8217;actualitat, m\u00e9s de la meitat de les empreses ja usen eines basades en intel\u00b7lig\u00e8ncia artificial, no obstant aix\u00f2, <strong>\u00fanicament el 54% de tots els projectes dissenyats amb IA aconsegueixen sobreviure a la prova pilot<\/strong>. \u201cEn aquest sentit, encara tenim molt a aprendre a l&#8217;hora d&#8217;implementar la IA en els nostres negocis per a aprofitar-la al m\u00e0xim\u201d, finalitza Buxton.<\/p>\n<h4><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11874 size-full\" title=\"Xerrada sobre intel\u00b7lig\u00e8ncia artificial\" src=\"https:\/\/www.voxelgroup.net\/blog\/wp-content\/uploads\/2023\/06\/img-interiorBlog_Summit-AI-1.jpg\" alt=\"\" width=\"900\" height=\"525\" srcset=\"https:\/\/www.voxelgroup.net\/blog\/wp-content\/uploads\/2023\/06\/img-interiorBlog_Summit-AI-1.jpg 900w, https:\/\/www.voxelgroup.net\/blog\/wp-content\/uploads\/2023\/06\/img-interiorBlog_Summit-AI-1-300x175.jpg 300w, https:\/\/www.voxelgroup.net\/blog\/wp-content\/uploads\/2023\/06\/img-interiorBlog_Summit-AI-1-768x448.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/>Passat, present i futur dels pagaments electr\u00f2nics en el sector tur\u00edstic<\/h4>\n<p>El panell liderat per <strong>TerraPay, Worldpay i XanderPay<\/strong> <strong>ha abordat els desafiaments del futur dels pagaments electr\u00f2nics i transaccions en el sector travel.<\/strong> \u201cLes cadenes hoteleres estan comen\u00e7ant a acceptar noves formes de pagaments i plantejant-se com gestionar els pagaments d&#8217;hostes que venen de tot el m\u00f3n, la qual cosa ofereix moltes oportunitats\u201d, explica David Cabreza, COO de XanderPay. Per part seva, Rodrigo Vilari\u00f1o, Country Manager Spain &amp; Portugal de Worldpay, ha detallat que \u201cla ind\u00fastria tur\u00edstica est\u00e0 repuntant despr\u00e9s de la pand\u00e8mia, i podem arribar a aprendre molt d&#8217;ella per a replicar el model en els pagaments entre empreses (B2B) i aconseguir les transaccions sense fricci\u00f3\u201d.<\/p>\n<p>Finalment, Koert Grasveld, vicepresident de pagaments en TerraPay, ha posat en relleu la complexitat que requereix el treballar amb moltes divises en el sector dels viatges. <strong>\u201cHem d&#8217;apostar per agilitzar i orquestrar els processos de pagaments i fer que els players de la ind\u00fastria puguin treballar millor\u201d.<\/strong><\/p>\n<h4>Els casos de Booking.com, Hotelbeds, i el Sant Greal dels pagaments electr\u00f2nics<\/h4>\n<p>La transformaci\u00f3 de la ind\u00fastria dels viatges, passa, sens dubte, per la forma en la qual s&#8217;interactua en els processos de pagaments entre empreses (B2B). Segons apunta Sofoklis Limniotis, Head of Digital Payments &amp; E-Platforms d&#8217;Hotelbeds, \u201cens trobem una mica endarrerits respecte a l&#8217;oferta de mitjans de pagament per al client final. <strong>Hem estat testimonis d&#8217;una gran col\u00b7laboraci\u00f3 per a eliminar les friccions en els pagaments per al consumidor i proporcionar-li una experi\u00e8ncia \u00fanica. Ara \u00e9s el moment de fer el mateix amb els pagaments corporatius\u201d.<\/strong><\/p>\n<p>Per part de Booking.com, Marcus Riehl, Key Account Manager i Global Corporate Partenariats, ha posat en relleu com<strong> la col\u00b7laboraci\u00f3 amb Voxel ha ajudat a resoldre un problema end\u00e8mic de la ind\u00fastria amb la soluci\u00f3 del Billback Request<\/strong>, una soluci\u00f3 que permet automatitzar el cobrament de factures i millorar els processos de conciliaci\u00f3 i recuperaci\u00f3 de l&#8217;IVA. Amb aquesta eina co-creada amb Voxel, el nombre de factures recuperades en l&#8217;\u00faltim any ha augmentat un 44%.<\/p>\n<p>Finalment, David Doctor, CEO d&#8217;Outpayce d&#8217;Amadeus i \u00c0ngel Garrido, CEO de Voxel, han reflexionat sobre les inefici\u00e8ncies que encara existeixen en els pagaments de comissions entre hotels i ag\u00e8ncies online. <strong>\u201cEstem tractant les conseq\u00fc\u00e8ncies en lloc de l&#8217;arrel del problema\u201d<\/strong>, ha assenyalat Garrido. \u201cPer a abordar aquesta situaci\u00f3, ser\u00e0 imprescindible la col\u00b7laboraci\u00f3 entre les empreses del sector\u201d, ha concl\u00f2s.<\/p>\n<p>Aquest dijous 1 de juny, la segona jornada del Bavel Travel Summit comptar\u00e0 amb pon\u00e8ncies i taules rodones sobre les novetats en mat\u00e8ria de regulaci\u00f3 de la facturaci\u00f3 electr\u00f2nica i avan\u00e7os en pagaments virtuals, transformaci\u00f3 digital i lideratge femen\u00ed.<\/p>\n<p><strong>L&#8217;esdeveniment est\u00e0 patrocinat per WEX, TerraPay, Worldpay de FIS, Mastercard, Outpayce from Amadeus, NIUM, XanderPay i Airplus International, a m\u00e9s del suport de Host, MEWS, Oracle, prohotel i QuoHotel.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bavel Travel Summit<\/p>\n","protected":false},"author":3,"featured_media":11873,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[1642],"tags":[],"coauthors":[110],"class_list":{"0":"post-11865","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-digitalitzacio"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Turisme intel\u00b7ligent: Com la intel\u00b7lig\u00e8ncia articificial transformar\u00e0 el sector dels viatges? - Voxel - Blog<\/title>\n<meta name=\"description\" content=\"Com impacta la intel\u00b7lig\u00e8ncia artificial en el sector tur\u00edstic? 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