{"id":11867,"date":"2023-05-31T20:00:27","date_gmt":"2023-05-31T19:00:27","guid":{"rendered":"https:\/\/www.voxelgroup.net\/blog\/?p=11867"},"modified":"2023-06-29T07:58:07","modified_gmt":"2023-06-29T06:58:07","slug":"intelligent-tourism-how-will-artificial-intelligence-transform-the-travel-sector","status":"publish","type":"post","link":"https:\/\/www.voxelgroup.net\/blog\/en\/intelligent-tourism-how-will-artificial-intelligence-transform-the-travel-sector\/","title":{"rendered":"Intelligent tourism: How will Artificial Intelligence transform the travel sector?"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Tiempo de lectura:<\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutos<\/span><\/span><p><strong>Artificial intelligence (AI) is already revolutionizing the travel sector with improved and personalized locations and experiences for customers. <\/strong>In this context, companies that use tools based on AI and <strong>data processing technology<\/strong> will be capable of becoming leaders in the sector. Thus,<strong> middle-income segment travel companies have the opportunity of becoming more competitive against luxury travel companies<\/strong>.<\/p>\n<p>This was stated by <strong>Jamie Buxton<\/strong>, Marketing Global Senior Director of the corporate payment solutions supplier company <strong>WEX,<\/strong> while participating in the ninth edition of the <strong><u><a href=\"https:\/\/bavelsummit.com\/travel\/\">Bavel Travel Summit 2023<\/a><\/u><\/strong>, an international event organized by <strong><u><a href=\"https:\/\/www.voxelgroup.net\/index.html\">Voxel<\/a><\/u><\/strong>, a leading company providing technological solutions related with electronic invoicing and payments, and that brought together the leading companies in the travel industry and more than <strong>200 professionals from the sector.<\/strong><\/p>\n<p>During times where continuous innovations are being introduced in the payment terms, <strong>Xavier Ginesta, chairman at Voxel, <\/strong>reflected on the history and meaning of money, explaining that making money \u201c<em>should not be the purpose of your business, but the fuel that drives it<\/em>\u201d. Ginesta concluded by highlighting that technology <strong>has been able to humanize some functions<\/strong>, placing value on people with a <strong>talent that cannot be replaced by technological solutions<\/strong> while also creating new jobs.<\/p>\n<h4><strong>Artificial intelligence: &#8220;where there is skepticism, there is transformation&#8221;<\/strong><\/h4>\n<p>AI is already showing to be beneficial for the travel sector, especially in terms of <strong>data usage<\/strong> to generate better customer experiences. \u201c<strong><em>Although AI may generate a great deal of skepticism, it has the potential for offering personalized vacations based on the data provided by the consumer <\/em><\/strong><em>and for providing subscription services that create ideal vacation packages based on the customer&#8217;s preferences<\/em>\u201d, explained Buxton.<\/p>\n<p>Thus, currently, <strong>more than half of companies already use tools based on artificial intelligence; however, only 54% of all projects designed using AI survive beyond the pilot test phase<\/strong>. \u201c<em>In this sense, we still have much to learn when it comes to implementing AI in our businesses to take maximum advantage of it<\/em>\u201d, concludes Buxton.<\/p>\n<h4><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11878 size-full\" title=\"Artificial intelligence session at the Bavel Travel Summit\" src=\"https:\/\/www.voxelgroup.net\/blog\/wp-content\/uploads\/2023\/06\/img-interiorBlog_Summit-AI-2.jpg\" alt=\"\" width=\"900\" height=\"525\" srcset=\"https:\/\/www.voxelgroup.net\/blog\/wp-content\/uploads\/2023\/06\/img-interiorBlog_Summit-AI-2.jpg 900w, https:\/\/www.voxelgroup.net\/blog\/wp-content\/uploads\/2023\/06\/img-interiorBlog_Summit-AI-2-300x175.jpg 300w, https:\/\/www.voxelgroup.net\/blog\/wp-content\/uploads\/2023\/06\/img-interiorBlog_Summit-AI-2-768x448.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/>Past, present and future of electronic payments in the travel sector<\/strong><\/h4>\n<p>The panel led by <strong>TerraPay<\/strong>, <strong>Worldpay from FIS and XanderPay <\/strong>has addressed the future challenges of electronic payments and transactions in the travel sector. \u201c<em>Hotel chains are beginning to accept new methods of payment and considering how to manage payments from guests arriving from all parts of the world, which offers many opportunities<\/em>\u201d, explains <strong>David Cabreza, COO of XanderPay<\/strong>. On the other hand, <strong>Rodrigo Vilari\u00f1o, Country Manager Spain &amp; Portugal for Worldpay<\/strong> <strong>from FIS<\/strong>, explained that \u201c<em>the travel industry is bouncing back from the pandemic and we can learn a lot from it in terms of replicating a model for business to business (B2B) payments and achieve frictionless transactions<\/em>\u201d.<\/p>\n<p>Finally, <strong>Koert Grasveld, vice-president of payments at TerraPay,<\/strong> highlighted the complexity of working with many currencies in the travel sector. \u201c<em>We must make an effort to streamline and orchestrate payment processes and ensure all players in the industry can work better<\/em>\u201d.<\/p>\n<h4><strong>The cases of Booking.com, Hotelbeds, and the Holy Grail of electronic payments<\/strong><\/h4>\n<p>The transformation of the travel industry will certainly be shaped by the way in which businesses interact with B2B payment processes. As noted by <strong>Sofoklis Limniotis, Head of Digital Payments &amp; E-Platforms of Hotelbeds<\/strong>, \u201c<em>we are a bit behind with regards to the methods of payment that are offered to the end customer. We have witnessed a great collaboration to eliminate frictions in payments for the consumer and provide them with a unique experience. Now is the time to do the same with corporate payments<\/em>\u201d.<\/p>\n<p>For <strong>Booking.com, Marcus Riehl, Key Account Manager and Global Corporate Partnerships,<\/strong> explained how the collaboration with Voxel has helped solve an endemic problem in the industry with <strong>Billback Request, a solution that allows automating the collection of invoice payments and improve VAT reconciliation and recovery.<\/strong> Using this tool co-created with Voxel, the number of recovered invoices in the last year <strong>has increased by 44%.<\/strong><\/p>\n<p>Finally, <strong>David Doctor, CEO of Outpayce from Amadeus and \u00c0ngel Garrido, CEO of Voxel, <\/strong>reflected on the <strong>inefficiencies that still exist in commission payments between hotels and online agencies<\/strong>. \u201c<em>We are treating the consequences instead of the root of the problem\u201d, <\/em>said Garrido. \u201c<em>To address this situation, collaboration between all companies in the sector is imperative<\/em>\u201d, he concluded.<\/p>\n<p>This Thursday, June 1, the second day of the Bavel Travel Summit will feature talks and round tables on <strong>the new developments in electronic invoicing regulations and progress made in virtual payments, digital transformation and women leadership.<\/strong><\/p>\n<p>This event is sponsored by <strong>WEX<\/strong>, <strong>TerraPay<\/strong>, <strong>Worldpay from FIS, Mastercard, Outpayce from Amadeus, NIUM, XanderPay<\/strong> and Airplus International, with support from Host, MEWS, Oracle, Protel and QuoHotel.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bavel Travel Summit 2023<\/p>\n","protected":false},"author":3,"featured_media":11877,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[1640],"tags":[],"coauthors":[110],"class_list":{"0":"post-11867","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-digitisation"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Intelligent tourism: How will Artificial Intelligence transform the travel sector? - Voxel - Blog<\/title>\n<meta name=\"description\" content=\"How does artificial intelligence impact the travel industry? 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