{"id":12092,"date":"2023-08-08T14:49:31","date_gmt":"2023-08-08T13:49:31","guid":{"rendered":"https:\/\/www.voxelgroup.net\/blog\/?p=12092"},"modified":"2023-10-30T18:43:38","modified_gmt":"2023-10-30T17:43:38","slug":"transformant-lempresa-en-un-lloc-de-creixement-personal-el-nou-paradigma-part-2","status":"publish","type":"post","link":"https:\/\/www.voxelgroup.net\/blog\/ca\/transformant-lempresa-en-un-lloc-de-creixement-personal-el-nou-paradigma-part-2\/","title":{"rendered":"Transformant l&#8217;empresa en un lloc de creixement personal. El nou paradigma? (Part 2)"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Tiempo de lectura:<\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutos<\/span><\/span>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]<b><a href=\"https:\/\/www.voxelgroup.net\/blog\/ca\/transformant-lempresa-en-un-lloc-de-creixement-personal-el-nou-paradigma-part-1\/\">En l&#8217;anterior article<\/a>, tractem certs aspectes clau per a les organitzacions: <\/b><span style=\"font-weight: 400;\">l&#8217;alineament cultural dels col\u00b7laboradors, que aquests disposin de les capacitats necess\u00e0ries per a desenvolupar les seves funcions i que estiguin motivats. Aix\u00ed aconseguim un <\/span> <b>cercle virtu\u00f3s de generaci\u00f3 de valor \u201cinstrumental\u201d.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">No obstant, tot aix\u00f2 tamb\u00e9 es pot donar en empreses que poden tenir un impacte negatiu en la societat i en el medi ambient.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aix\u00f2 ens porta a la redacci\u00f3 del <\/span><b>segon article en el qual desenvolupem qu\u00e8 \u00e9s el prop\u00f2sit superior.<br \/>\n<\/b>[\/vc_column_text]<div class=\"img-with-aniamtion-wrap \" data-max-width=\"100%\" data-border-radius=\"none\"><div class=\"inner\"><img loading=\"lazy\" decoding=\"async\" data-shadow=\"none\" data-shadow-direction=\"middle\" class=\"img-with-animation skip-lazy \" data-delay=\"0\" height=\"419\" width=\"850\" style=\"margin-bottom: 50px; \" data-animation=\"fade-in\" src=\"https:\/\/www.voxelgroup.net\/blog\/wp-content\/uploads\/2023\/08\/impacto2_ilustracion.jpg\" srcset=\"https:\/\/www.voxelgroup.net\/blog\/wp-content\/uploads\/2023\/08\/impacto2_ilustracion.jpg 850w, https:\/\/www.voxelgroup.net\/blog\/wp-content\/uploads\/2023\/08\/impacto2_ilustracion-300x148.jpg 300w, https:\/\/www.voxelgroup.net\/blog\/wp-content\/uploads\/2023\/08\/impacto2_ilustracion-768x379.jpg 768w\" sizes=\"auto, 100vw\" alt=\"Impacto\" \/><\/div><\/div>[vc_custom_heading text=&#8221;El cercle virtu\u00f3s del prop\u00f2sit superior&#8221; font_container=&#8221;tag:h2|font_size:26|text_align:left|color:%2308a7f6|line_height:28px&#8221; google_fonts=&#8221;font_family:Maven%20Pro%3Aregular%2C500%2C700%2C900|font_style:500%20bold%20regular%3A500%3Anormal&#8221;][vc_column_text]<span style=\"font-weight: 400;\">Abans d&#8217;endinsar-nos en el cercle virtu\u00f3s del prop\u00f2sit superior, \u00e9s necessari explicar <\/span><b>qu\u00e8 entenem per individus, empreses o societat \u201cconscients\u201d.<br \/>\n<\/b>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1691572953701{margin-top: 30px !important;margin-right: 40px !important;margin-bottom: 30px !important;margin-left: 40px !important;}&#8221;]<img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11905 alignleft\" style=\"margin-bottom: 94px;\" src=\"https:\/\/www.voxelgroup.net\/blog\/wp-content\/uploads\/2023\/07\/Recurso-4-8.png\" alt=\"\" width=\"29\" height=\"21\" \/><em><span class=\"quotesPost\">Definim \u201cconsci\u00e8ncia\u201d com la capacitat per a entendre el m\u00f3n amb una visi\u00f3 cada vegada m\u00e9s \u00e0mplia, des de diferents perspectives, augmentant els models mentals amb els quals es prenen decisions i s&#8217;actua <\/span><\/em>[\/vc_column_text][vc_column_text]<span style=\"font-weight: 400;\">Quan les empreses es van fent m\u00e9s conscients sobre el seu impacte i prenen responsabilitat, poden definir un prop\u00f2sit superior m\u00e9s enll\u00e0 de simplement tenir beneficis econ\u00f2mics (sent els resultats financers un aspecte tamb\u00e9 necessari per a la superviv\u00e8ncia de l&#8217;empresa, per a poder reinvertir en ella i per als seus accionistes). En aquest sentit, <\/span><b>el prop\u00f2sit superior es refereix a la intenci\u00f3 de tenir un impacte positiu en algun dels seus altres stakeholders <\/b> <span style=\"font-weight: 400;\">(a m\u00e9s d&#8217;en els seus shareholders)\u00a0<\/span> <b>i no generar impactes negatius en la resta:<\/b> <span style=\"font-weight: 400;\">col\u00b7laboradors, prove\u00efdors, societat i, conseq\u00fcentment, medi ambient.<sup>1 <\/sup><sup>2<\/sup><\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1691572965684{margin-top: 30px !important;margin-right: 40px !important;margin-bottom: 30px !important;margin-left: 40px !important;}&#8221;]<img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11905 alignleft\" style=\"margin-bottom: 94px;\" src=\"https:\/\/www.voxelgroup.net\/blog\/wp-content\/uploads\/2023\/07\/Recurso-4-8.png\" alt=\"\" width=\"29\" height=\"21\" \/><em><span class=\"quotesPost\">Les organitzacions, com a estructures de col\u00b7laboraci\u00f3 massiva, produeixen un impacte en la societat major que el dels seus individus a\u00efllats, a l\u2019unir i alinear els seus esfor\u00e7os amb un prop\u00f2sit compartit <\/span><\/em>[\/vc_column_text][vc_column_text]<b>La manera m\u00e9s directa de produir un impacte positiu en la societat \u00e9s a trav\u00e9s de les organitzacions que la formen, <\/b><span style=\"font-weight: 400;\">les quals, al seu torn, estan constitu\u00efdes per individus. Invertir en el <\/span><b>desenvolupament d&#8217;aquestes persones <\/b><span style=\"font-weight: 400;\">(sobretot a nivell interior) promou que augmenti la seva consci\u00e8ncia. Aix\u00f2, al seu torn, impacta en el <\/span><b>desenvolupament i major consci\u00e8ncia de les organitzacions i de la societat. <\/b><span style=\"font-weight: 400;\">En el gr\u00e0fic inferior, representem l&#8217;exposat.<\/span>[\/vc_column_text]<div class=\"img-with-aniamtion-wrap \" data-max-width=\"100%\" data-border-radius=\"none\"><div class=\"inner\"><img loading=\"lazy\" decoding=\"async\" data-shadow=\"none\" data-shadow-direction=\"middle\" class=\"img-with-animation skip-lazy \" data-delay=\"0\" height=\"442\" width=\"850\" style=\"margin-top: 40px; margin-bottom: 40px; \" data-animation=\"fade-in\" src=\"https:\/\/www.voxelgroup.net\/blog\/wp-content\/uploads\/2023\/08\/impacto_ES_diagram1.jpg\" srcset=\"https:\/\/www.voxelgroup.net\/blog\/wp-content\/uploads\/2023\/08\/impacto_ES_diagram1.jpg 850w, https:\/\/www.voxelgroup.net\/blog\/wp-content\/uploads\/2023\/08\/impacto_ES_diagram1-300x156.jpg 300w, https:\/\/www.voxelgroup.net\/blog\/wp-content\/uploads\/2023\/08\/impacto_ES_diagram1-768x399.jpg 768w\" sizes=\"auto, 100vw\" alt=\"Impacto diagram\" \/><\/div><\/div>[vc_column_text]<span style=\"font-weight: 400;\">Aix\u00f2 genera un nou <\/span><b>cercle virtu\u00f3s basat en el prop\u00f2sit superior: l&#8217;atracci\u00f3 de talent <\/b><span style=\"font-weight: 400;\">cap a empreses amb major prop\u00f2sit, el qual al seu torn ajudar\u00e0 a generar majors recursos econ\u00f2mics per a aconseguir-ho. Aquest prop\u00f2sit superior, a m\u00e9s, fomentar\u00e0 <\/span><b>\u00a0el sentit de pertinen\u00e7a<\/b><span style=\"font-weight: 400;\"> dels membres de l&#8217;organitzaci\u00f3.<\/span>[\/vc_column_text]<div class=\"img-with-aniamtion-wrap \" data-max-width=\"100%\" data-border-radius=\"none\"><div class=\"inner\"><img loading=\"lazy\" decoding=\"async\" data-shadow=\"none\" data-shadow-direction=\"middle\" class=\"img-with-animation skip-lazy \" data-delay=\"0\" height=\"442\" width=\"850\" style=\"margin-top: 40px; margin-bottom: 40px; \" data-animation=\"fade-in\" src=\"https:\/\/www.voxelgroup.net\/blog\/wp-content\/uploads\/2023\/08\/impacto_ES_diagram2.jpg\" srcset=\"https:\/\/www.voxelgroup.net\/blog\/wp-content\/uploads\/2023\/08\/impacto_ES_diagram2.jpg 850w, https:\/\/www.voxelgroup.net\/blog\/wp-content\/uploads\/2023\/08\/impacto_ES_diagram2-300x156.jpg 300w, https:\/\/www.voxelgroup.net\/blog\/wp-content\/uploads\/2023\/08\/impacto_ES_diagram2-768x399.jpg 768w\" sizes=\"auto, 100vw\" alt=\"Impacto diagram\" \/><\/div><\/div>[vc_column_text]<span style=\"font-weight: 400;\">En conjunt, el cercle virtu\u00f3s basat en el prop\u00f2sit superior s&#8217;enlla\u00e7a amb el cercle virtu\u00f3s m\u00e9s instrumental de l&#8217;organitzaci\u00f3 de la seg\u00fcent manera: el motor econ\u00f2mic de l&#8217;empresa li proporciona l\u2019\u201coxigen\u201d per a poder sobreviure i \u00e9s el que li permet impulsar el seu prop\u00f2sit superior. Aix\u00ed, <\/span><b>el model de negoci de l&#8217;empresa est\u00e0 al servei del seu prop\u00f2sit superior.<\/b>[\/vc_column_text]<div class=\"img-with-aniamtion-wrap \" data-max-width=\"100%\" data-border-radius=\"none\"><div class=\"inner\"><img loading=\"lazy\" decoding=\"async\" data-shadow=\"none\" data-shadow-direction=\"middle\" class=\"img-with-animation skip-lazy \" data-delay=\"0\" height=\"526\" width=\"850\" style=\"margin-top: 40px; margin-bottom: 40px; \" data-animation=\"fade-in\" src=\"https:\/\/www.voxelgroup.net\/blog\/wp-content\/uploads\/2023\/08\/impacto_ES_diagram3.jpg\" srcset=\"https:\/\/www.voxelgroup.net\/blog\/wp-content\/uploads\/2023\/08\/impacto_ES_diagram3.jpg 850w, https:\/\/www.voxelgroup.net\/blog\/wp-content\/uploads\/2023\/08\/impacto_ES_diagram3-300x186.jpg 300w, https:\/\/www.voxelgroup.net\/blog\/wp-content\/uploads\/2023\/08\/impacto_ES_diagram3-768x475.jpg 768w\" sizes=\"auto, 100vw\" alt=\"impacto_diagram_3\" \/><\/div><\/div>[vc_column_text]<b>El desenvolupament i major nivell de consci\u00e8ncia de les persones \u00e9s un impulsor d&#8217;impacte positiu en la societat. <\/b> <span style=\"font-weight: 400;\">La correspond\u00e8ncia en l&#8217;\u00e0mbit empresarial \u00e9s l&#8217;establiment d&#8217;un prop\u00f2sit superior (el qual addicionalment genera un cercle virtu\u00f3s d&#8217;atracci\u00f3 i fidelitzaci\u00f3 de talent). <\/span> <b>Com poden les empreses posar aix\u00f2 en pr\u00e0ctica?<\/b> <span style=\"font-weight: 400;\">En el <a href=\"https:\/\/www.voxelgroup.net\/blog\/ca\/transformant-lempresa-en-un-lloc-de-creixement-personal-el-nou-paradigma-part-3\/\">seg\u00fcent article<\/a> veurem l&#8217;exemple de com s&#8217;han articulat aquests conceptes a Voxel.<\/span>[\/vc_column_text]<div class=\"img-with-aniamtion-wrap \" data-max-width=\"100%\" data-border-radius=\"none\"><div class=\"inner\"><img loading=\"lazy\" decoding=\"async\" data-shadow=\"none\" data-shadow-direction=\"middle\" class=\"img-with-animation skip-lazy \" data-delay=\"0\" height=\"89\" width=\"297\" style=\"margin-top: 40px; margin-bottom: 40px; \" data-animation=\"fade-in\" src=\"https:\/\/www.voxelgroup.net\/blog\/wp-content\/uploads\/2023\/07\/Recurso-6-8.png\"  alt=\"gptg_logo\" \/><\/div><\/div>[vc_column_text]<sup>1<\/sup>John Mackey and Raj Sisodia &#8211; Conscious Capitalism<br \/>\n<sup>2<\/sup>John Elkington &#8211; Triple Bottom Line[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>El cercle virtu\u00f3s del prop\u00f2sit superior<\/p>\n","protected":false},"author":9,"featured_media":12110,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[1656],"tags":[],"coauthors":[2065],"class_list":{"0":"post-12092","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-corporatiu"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Transformant l&#039;empresa en un lloc de creixement personal. 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