{"id":6448,"date":"2019-01-15T10:55:21","date_gmt":"2019-01-15T10:55:21","guid":{"rendered":"https:\/\/www.voxelgroup.net\/blog\/el-liderazgo-por-valores-de-voxel-en-leconomic"},"modified":"2021-03-25T17:21:56","modified_gmt":"2021-03-25T16:21:56","slug":"el-liderazgo-por-valores-de-voxel-en-leconomic","status":"publish","type":"post","link":"https:\/\/www.voxelgroup.net\/blog\/el-liderazgo-por-valores-de-voxel-en-leconomic\/","title":{"rendered":"El liderazgo por valores de Voxel en “L’Econ\u00f2mic”"},"content":{"rendered":"Tiempo de lectura:<\/span> 3<\/span> minutos<\/span><\/span>[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]La base de los valores corporativos de Voxel es el capitalismo consciente<\/strong>, que se define como “una filosof\u00eda de empresa. Un modo de pensar el capitalismo que mejor refleja d\u00f3nde nos encontramos en el viaje del ser humano y el potencial innato que tienen las empresas para crear un impacto positivo en nuestra sociedad”.<\/p>\n

Fruto de vivir y aplicar esta filosof\u00eda desde hace a\u00f1os dentro de la empresa, la periodista Marta Sard\u00e0 de L’Econ\u00f2mic (El Punt Avui) quiso recoger el caso de Voxel dentro de su art\u00edculo dedicado a las nuevas formas de liderar.<\/p>\n

En un art\u00edculo en el que se repasan todas las iniciativas que tienen como objetivo aportar consciencia al sistema capitalista<\/strong>, Sard\u00e0 ha sido capaz de llegar a la esencia de estas corrientes y explicar en qu\u00e9 estado est\u00e1n. Lee parte del art\u00edculo a continuaci\u00f3n o haz clic aqu\u00ed<\/a> para leer la pieza original (en catal\u00e1n).<\/p>\n

La creaci\u00f3n de valores entra en las empresas<\/h4>\n

“El capitalismo consciente de John Mackey y Raj Sisodia, el certificado B Corporation, el sistema de creaci\u00f3n de valor compartido de Michael Porter y Mark Kramer y el concepto de micro finanzas\u00a0impulsado por Muhammad Yunus son algunas de las corrientes que desde hace a\u00f1os presentan modelos de negocio alternativos al capitalismo tal como ha funcionado hasta ahora. La crisis econ\u00f3mica y financiera del 2008 evidenci\u00f3 las fragilidades de un sistema basado \u00fanica y exclusivamente en la obtenci\u00f3n de beneficios para la empresa y sus accionistas, obviando los da\u00f1os medioambientales o las desigualdades sociales. La sacudida ha hecho que cada vez m\u00e1s empresarios y emprendedores, empleados y consumidores se pregunten por la viabilidad de este sistema, hasta el punto que algunos expertos ya apuntan la agon\u00eda del modelo”<\/em><\/p>\n

(…)<\/p>\n

“Xavier Ginesta, presidente y fundador de Voxel Group, una empresa barcelonesa que desarrolla soluciones tecnol\u00f3gicas para la industria\u00a0tur\u00edstica y el canal HORECA, es uno de los socios y miembro de la directiva del cap\u00edtulo de Barcelona del Capitalismo Consciente, una asociaci\u00f3n presente en 15 pa\u00edses de todos los continentes. \u00abA\u00fan son movimientos muy incipientes.\u00a0No hay ning\u00fan patr\u00f3n a seguir y lo que hacemos es experimentar, provocar que pasen cosas diferentes para cambiar la manera de producir\u00bb, explica.<\/em><\/p>\n

Ginesta ha introducido a Voxel Group de lleno en el nuevo capitalismo. El liderazgo de la empresa es transversal y todos los trabajadores coparticipan en elaborar la estrategia de la compa\u00f1\u00eda. \u00abEl camino del \u00e9xito, no lo medimos por los resultados. Generamos valor y bien com\u00fan para la sociedad. El dinero no es nuestro principal objetivo\u00bb. Crear una cultura consciente en una organizaci\u00f3n, afirma Ginesta, \u00abimplica considerar c\u00f3mo y para qu\u00e9 quieres hacer negocio, en vez de pensar solo en el qu\u00e9. Una empresa consciente se funda desde el por qu\u00e9\u00bb.<\/em><\/p>\n

Ginesta est\u00e1 plenamente convencido que el \u00e9xito de Voxel Group proviene de c\u00f3mo se hacen las cosas: \u00abNos gusta el modelo de empresa en el que la gente es feliz y lo que queremos es dedicar todas nuestras ganancias a hacer el tejido humano feliz. Crearemos tantas empresas conscientes como podamos, simplemente porque esto nos hace felices\u00bb. La empresa participa en un estudio que elabora Eada Business School, que quiere demostrar con datos objetivos el impacto del capitalismo consciente en los resultados empresariales. Pronto sabremos los resultados.<\/em><\/p>\n

Voxel Group, fundada en 1998, con una plantilla de 180 trabajadores y una facturaci\u00f3n que en 2017 super\u00f3 los 10 millones de euros, aplica a la organizaci\u00f3n interna los principios del agilismo y la sociocracia, unas metodolog\u00edas que le han permitido formar nuevos equipos multidisciplinarios m\u00e1s \u00e1giles, flexibles y productivos, con una visi\u00f3n completa del proyecto empresarial. Los valores corporativos – People Freaks, Change Lovers, Challenge Maniacs y Funtastic Team Players – no solo est\u00e1n visibles en el espacio f\u00edsico de la compa\u00f1\u00eda, sino que todos los empleados contribuyen al hecho que siempre est\u00e9n presentes. La sostenibilidad entendida en su sentido m\u00e1s amplio est\u00e1 en el core business de la compa\u00f1\u00eda.”<\/em>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][nectar_btn size=”large” open_new_tab=”true” button_style=”regular” button_color_2=”Accent-Color” icon_family=”none” url=”https:\/\/www.leconomic.cat\/article\/1533255-la-creacio-de-valors-entra-a-les-empreses.html” text=”Leer el art\u00edculo”][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

El diario repasa las distintas iniciativas basadas en el sistema del Capitalismo Consciente. <\/p>\n","protected":false},"author":3,"featured_media":6895,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[1654],"tags":[1717,1700,1686],"coauthors":[110],"class_list":{"0":"post-6448","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-corporativo","8":"tag-liderazgo-por-valores","9":"tag-valores-corporativos","10":"tag-voxel-es"},"yoast_head":"\nEl liderazgo por valores de Voxel en "L'Econ\u00f2mic" - Voxel - Blog<\/title>\n<meta name=\"description\" content=\"Voxel Group has a leading role in incorporating corporate values in the core of its company according to the Catalan newspaper L'Econ\u00f2mic.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.voxelgroup.net\/blog\/el-liderazgo-por-valores-de-voxel-en-leconomic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El liderazgo por valores de Voxel en "L'Econ\u00f2mic" - 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