{"id":8572,"date":"2019-01-15T10:55:21","date_gmt":"2019-01-15T10:55:21","guid":{"rendered":"https:\/\/www.voxelgroup.net\/blog\/el-lideratge-per-valors-de-voxel-a-l%e2%80%99economic"},"modified":"2021-03-25T17:22:28","modified_gmt":"2021-03-25T16:22:28","slug":"el-lideratge-per-valors-de-voxel-a-leconomic","status":"publish","type":"post","link":"https:\/\/www.voxelgroup.net\/blog\/ca\/el-lideratge-per-valors-de-voxel-a-leconomic\/","title":{"rendered":"El lideratge per valors de Voxel a L\u2019Econ\u00f2mic"},"content":{"rendered":"Tiempo de lectura:<\/span> 3<\/span> minutos<\/span><\/span>[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]La base dels valors corporatius de Voxel \u00e9s el capitalisme conscient<\/strong>, que es defineix com “una filosofia d’empresa. Una manera de pensar el capitalisme que millor reflecteix on ens trobem en el viatge de l’\u00e9sser hum\u00e0 i el potencial innat que tenen les empreses per crear un impacte positiu en la nostra societat “.<\/p>\n

Fruit de viure i aplicar aquesta filosofia des de fa anys dins de l’empresa, la periodista Marta Sard\u00e0 de L’Econ\u00f2mic (El Punt Avui) va voler recollir el cas de Voxel dins del seu article dedicat a les noves formes de liderar.<\/p>\n

En un article en el qual es repassen totes les iniciatives que tenen com a objectiu aportar consci\u00e8ncia al sistema capitalista<\/strong>, Sard\u00e0 ha estat capa\u00e7 d’arribar a l’ess\u00e8ncia d’aquests corrents i explicar en quin estat estan. Llegeix part de l’article a continuaci\u00f3 o fes clic aqu\u00ed<\/a> per llegir la pe\u00e7a original.<\/p>\n

La creaci\u00f3 de valors entra a les empreses<\/h4>\n

\u201cEl capitalisme conscient de John Mackey i Raj Sisodia, el certificat B Corporation, el sistema de creaci\u00f3 de valor compartit de Michael Porter i Mark Kramer i el concepte de microfinances impulsat per Muhammad Yunus s\u00f3n alguns dels corrents que des de fa anys presenten models de negoci alternatius al capitalisme tal com ha funcionat fins ara. La crisi econ\u00f2mica i financera del 2008 va evidenciar les fragilitats d’un sistema basat \u00fanica i exclusivament en l’obtenci\u00f3 de beneficis per a l’empresa i els seus accionistes, obviant els danys mediambientals o les desigualtats socials. La sacsejada ha fet que cada vegada m\u00e9s empresaris i emprenedors, empleats i consumidors es preguntin per la viabilitat d’aquest sistema, fins al punt que alguns experts ja apunten l’agonia del model\u201d<\/em><\/p>\n

(\u2026)<\/p>\n

Xavier Ginesta, president i fundador de Voxel Group, una empresa barcelonina que desenvolupa solucions tecnol\u00f2giques per a la ind\u00fastria tur\u00edstica i el canal HORECA, \u00e9s un dels socis i membre de la directiva del cap\u00edtol de Barcelona del Capitalisme Conscient, una associaci\u00f3 present a 15 pa\u00efsos de tots els continents. \u00abEncara s\u00f3n moviments molt incipients. No hi ha cap patr\u00f3 a seguir i el que fem \u00e9s experimentar, provocar que passin coses diferents per canviar la manera de produir\u00bb<\/em>, explica. <\/em><\/p>\n

Ginesta ha introdu\u00eft a Voxel Group de ple en el nou capitalisme. El lideratge de l’empresa \u00e9s transversal i tots els treballadors coparticipen a elaborar l’estrat\u00e8gia de la companyia. \u00abEl cam\u00ed de l’\u00e8xit, no el mesurem pels resultats. Generem valor i b\u00e9 com\u00fa per a la societat. Els diners no son el nostre principal objectiu<\/em>\u00bb. Crear una cultura conscient en una organitzaci\u00f3, afirma Ginesta, \u00abimplica considerar com i per qu\u00e8 vols fer negoci, en lloc de pensar nom\u00e9s en el qu\u00e8. Una empresa conscient es funda des del per qu\u00e8<\/em>\u00bb.<\/p>\n

Ginesta est\u00e0 plenament conven\u00e7ut que l’\u00e8xit de Voxel Group prov\u00e9 de com es fan les coses: \u00abEns agrada el model d’empresa en el qual la gent \u00e9s feli\u00e7 i el que volem \u00e9s dedicar tots els nostres guanys a fer el teixit hum\u00e0 feli\u00e7. Crearem tantes empreses conscients com puguem, simplement perqu\u00e8 aix\u00f2 ens fa feli\u00e7os<\/em>\u00bb. L’empresa participa en un estudi que elabora Eada Business School, que vol demostrar amb dades objectives l’impacte del capitalisme conscient en els resultats empresarials. Aviat en sabrem els resultats.<\/p>\n

Voxel Group, fundada el 1998, amb una plantilla de 180 treballadors i una facturaci\u00f3 que el 2017 va superar els 10 milions d’euros, aplica a l’organitzaci\u00f3 interna els principis de l\u2019agilisme i la sociocr\u00e0cia, unes metodologies que li han perm\u00e8s formar nous equips multidisciplinaris m\u00e9s \u00e0gils, flexibles i productius, amb una visi\u00f3 completa del projecte empresarial. Els valors corporatius – People Freaks, Change Lovers, Challenge Maniacs i Funtastic Team Players – no nom\u00e9s estan visibles en l’espai f\u00edsic de la companyia, sin\u00f3 que tots els empleats contribueixen al fet que sempre estiguin presents. La sostenibilitat entesa en el seu sentit m\u00e9s ampli est\u00e0 en el core business de la companyia.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][nectar_btn size=”large” open_new_tab=”true” button_style=”regular” button_color_2=”Accent-Color” icon_family=”none” url=”https:\/\/www.leconomic.cat\/article\/1533255-la-creacio-de-valors-entra-a-les-empreses.html” text=”Llegir l’article”][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

El diari repassa les diverses iniciatives basades en el sistema del Capitalisme Conscient, un dels valors de Voxel. <\/p>\n","protected":false},"author":3,"featured_media":6895,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[1656],"tags":[1696,1702,1682],"coauthors":[110],"class_list":{"0":"post-8572","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-corporatiu","8":"tag-lideratge-per-valors","9":"tag-valors-corporatius","10":"tag-voxel"},"yoast_head":"\nEl lideratge per valors de Voxel a L\u2019Econ\u00f2mic - Voxel - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.voxelgroup.net\/blog\/ca\/el-lideratge-per-valors-de-voxel-a-leconomic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El lideratge per valors de Voxel a L\u2019Econ\u00f2mic - 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