{"id":8578,"date":"2019-02-04T16:24:59","date_gmt":"2019-02-04T16:24:59","guid":{"rendered":"https:\/\/www.voxelgroup.net\/blog\/es-el-capitalisme-conscient-un-oximoron"},"modified":"2021-03-25T17:28:07","modified_gmt":"2021-03-25T16:28:07","slug":"es-el-capitalisme-conscient-un-oximoron","status":"publish","type":"post","link":"https:\/\/www.voxelgroup.net\/blog\/ca\/es-el-capitalisme-conscient-un-oximoron\/","title":{"rendered":"\u00c9s el capitalisme conscient un ox\u00edmoron?"},"content":{"rendered":"Tiempo de lectura:<\/span> 4<\/span> minutos<\/span><\/span>[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”]
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Aquest \u00e9s un article d’opini\u00f3 escrit per Xavier Ginesta i publicat a la revista mensual “Catalunya” d’El Economista. Llegeix la versi\u00f3 original aqu\u00ed<\/a>. <\/div>
<\/div><\/div>[\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]En un context en qu\u00e8 el capitalisme est\u00e0 sent durament atacat com a principal responsable de tots els mals que assetgen la humanitat, termes com a responsabilitat social corporativa, economia del b\u00e9 com\u00fa, corporacions B, triple impacte o Capitalisme Conscient comencen a ser d’\u00fas quotidi\u00e0 . Encara que per diferents vies, tots aquests moviments persegueixen un objectiu com\u00fa i probablement sigui el capitalisme conscient el que millor ha sabut sintetitzar, en nom\u00e9s dues paraules que per a molts serien dignes de constituir un ox\u00edmoron, la intu\u00efci\u00f3 subjacent a aquest objectiu: el problema no \u00e9s el Sistema en si, sin\u00f3 el nivell de consci\u00e8ncia que el dirigeix<\/strong>. En altres paraules, actuant sin\u00e8rgicament amb les forces que constitueixen la veritable naturalesa humana, el sistema ha estat capa\u00e7 de portar a la humanitat a un nivell de prosperitat i benestar sense precedents en un temps r\u00e8cord. Per contra, quan els pitjors instints de l’\u00e9sser hum\u00e0 s’han posat al volant, el parad\u00eds s’ha tornat distopia.<\/p>\n

Resulta paradoxal que un mateix sistema estigui avan\u00e7ant paral\u00b7lelament en direccions tan diametralment oposades<\/strong>. Per entendre com hem arribat fins aqu\u00ed, cal examinar, encara que sigui breument, d’on venim. Partim de la base que els mercats han existit des de temps immemorials per tal de facilitar l’intercanvi de b\u00e9ns entre \u00e9ssers humans. Durant milers d’anys els processos d’intercanvi en el mercat van ser altament ineficients i no va ser fins aproximadament el s.VII a.C. que alg\u00fa va tenir la brillant idea de crear una eina que facilit\u00e9s aquests processos. Aix\u00ed va n\u00e9ixer el que avui anomenem el diner. Una simple eina al servei de l’intercanvi de b\u00e9ns en el mercat. Encara van haver de passar uns dos mil anys m\u00e9s perqu\u00e8 l’home fos capa\u00e7 d’establir els pilars de l’economia liberal: el dret de propietat i l’estat de dret.<\/p>\n

A partir d’aqu\u00ed, l’enlairament del progr\u00e9s va ser mete\u00f2ric. Els incentius a la innovaci\u00f3 que la nova conjuntura va posar damunt de la taula van desencadenar l’esperit emprenedor innat de l’\u00e9sser hum\u00e0, canalitzant a trav\u00e9s d’un sistema on diners i mercat creaven un cercle virtu\u00f3s el resultat del qual era la generaci\u00f3 a velocitat exponencial de b\u00e9 com\u00fa. Fins aqu\u00ed la cara amable de la hist\u00f2ria del capitalisme.<\/p>\n

En paraules de l’historiador Fernand Braudel, el problema del sistema capitalista \u00e9s que es presta molt f\u00e0cilment a pervertir la funci\u00f3 per a la qual el mercat va ser originalment concebut<\/strong>. Per Braudel, el capitalisme transforma la funci\u00f3 del mercat com a sistema d’intercanvi de b\u00e9ns a trav\u00e9s dels diners, en un medi la finalitat del qual es redueix a convertir diners en m\u00e9s diners<\/strong>. En el moment en que els diners es converteixen en una finalitat per si mateixa i s’associa maquiav\u00e8licament dita finalitat a la consecuci\u00f3 de la felicitat, la perversi\u00f3 del sistema est\u00e0 servida. La moral i el b\u00e9 com\u00fa queden enrere i l’\u00e9sser hum\u00e0 comen\u00e7a a confondre la recerca de la felicitat amb la recerca de riquesa<\/strong>. Una confusi\u00f3 que arriba a la seva m\u00e0xima expressi\u00f3 en el materialisme i que \u00e9s la responsable \u00faltima de les plagues amb qu\u00e8 els mitjans de comunicaci\u00f3 castiguen les nostres ments di\u00e0riament: guerres, canvi clim\u00e0tic, fam, crisis financeres, contaminaci\u00f3, extinci\u00f3 d’esp\u00e8cies …<\/p>\n

Injectar consci\u00e8ncia en el sistema capitalista equival a retrobar-nos amb la nostra veritable naturalesa humana i abandonar la catastr\u00f2fica visi\u00f3 dels diners com la darrera parada en el nostre cam\u00ed a la felicitat<\/strong>. Nombrosos estudis demostren que els valors materialistes, lluny de conduir-nos a la felicitat, constitueixen una autopista cap a tot el contrari. Un cop obtenim la quantitat de diners necessaris per satisfer les nostres necessitats vitals, multiplicar aquesta quantitat per 10, per mil o per deu mil no ens ajuda a ser m\u00e9s feli\u00e7os.<\/p>\n

De fet, els estudis demostren que qualsevol esfor\u00e7 destinat a incrementar els nostres ingressos per sobre de les nostres necessitats vitals va en detriment del temps que necessitem per satisfer les nostres necessitats intr\u00ednseques, aquelles de les quals emana la nostra aut\u00e8ntica felicitat. El que Daniel Pink descriu com els 3 pilars de la motivaci\u00f3 humana: autonomia\/llibertat, excel\u00b7l\u00e8ncia i prop\u00f2sit. La ci\u00e8ncia, la tecnologia i el progr\u00e9s no s\u00f3n m\u00e9s que el resultat de la interacci\u00f3 d’aquests tres impulsos naturals. L’economia de lliure mercat \u00e9s el context que ha fet possible aquesta interacci\u00f3 a escala global.<\/p>\n

La pr\u00f2xima gran revoluci\u00f3 ser\u00e0 conscient o no ser\u00e0<\/strong><\/h4>\n

Les cat\u00e0strofes que s’associen al capitalisme no s\u00f3n per tant una conseq\u00fc\u00e8ncia inherent al sistema, sin\u00f3 el resultat d’haver oblidat qui som i el que realment ens fa feli\u00e7os. Sense ser-ne conscients, vivim presoners d’un marc mental de creences que no es basen en la nostra experi\u00e8ncia emp\u00edrica i que perverteixen completament l’esperit evolutiu de l’\u00e9sser hum\u00e0. La recerca del prop\u00f2sit, la necessitat de connexi\u00f3 i l’anhel de llibertat han quedat despla\u00e7ats per la farsa psicol\u00f2gica que situa els diners en l’epicentre de la nostra exist\u00e8ncia<\/strong> i que ens submergeix en un fictici cam\u00ed a la felicitat basat en l’espiral destructiva del consumisme. Quan aquesta disfunci\u00f3 es propaga a l’esfera empresarial, \u00e9s quan perdem de vista el veritable prop\u00f2sit evolutiu de la naturalesa humana i els nostres pitjors instints hackegen<\/em> el sistema perqu\u00e8 treballi al seu favor.<\/p>\n

El s.XXI posar\u00e0 a l’\u00e9sser hum\u00e0 davant el repte m\u00e9s gran de la seva hist\u00f2ria: el de decidir col\u00b7lectiva i conscientment quin m\u00f3n volem per als nostres fills. La decisi\u00f3 no pot ajornar-se i no \u00e9s una q\u00fcesti\u00f3 d’intel\u00b7lig\u00e8ncia sin\u00f3 de consci\u00e8ncia. Mentre la gent viu aterrida davant la possibilitat que la intel\u00b7lig\u00e8ncia artificial algun dia iguali o fins i tot superi la humana, la nostra intel\u00b7lig\u00e8ncia biol\u00f2gica est\u00e0 destruint el planeta. Si no som capa\u00e7os d’injectar consci\u00e8ncia als nostres actes i viure en connexi\u00f3 amb la nostra veritable naturalesa, la intel\u00b7lig\u00e8ncia artificial ser\u00e0 sens dubte el menor dels problemes del s.XXI. La propera gran revoluci\u00f3 ser\u00e0 conscient o no ser\u00e0.<\/strong>[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

Xavier Ginesta, president de Voxel Group, explica la seva visi\u00f3 del Capitalisme Conscient. <\/p>\n","protected":false},"author":3,"featured_media":6885,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[1656],"tags":[1830,1696,1682],"coauthors":[110],"class_list":{"0":"post-8578","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-corporatiu","8":"tag-capitalisme-conscient","9":"tag-lideratge-per-valors","10":"tag-voxel"},"yoast_head":"\n\u00c9s el capitalisme conscient un ox\u00edmoron? - Voxel - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.voxelgroup.net\/blog\/ca\/es-el-capitalisme-conscient-un-oximoron\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c9s el capitalisme conscient un ox\u00edmoron? 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