{"id":8635,"date":"2019-09-10T11:06:25","date_gmt":"2019-09-10T11:06:25","guid":{"rendered":"https:\/\/www.voxelgroup.net\/blog\/amazon-pay-%e2%80%9cla-optimitzacio-de-l%e2%80%99experiencia-com-a-element-clau-per-a-les-empreses-turistiques%e2%80%9d"},"modified":"2021-04-26T16:52:13","modified_gmt":"2021-04-26T15:52:13","slug":"amazon-pay-la-optimitzacio-de-lexperiencia-com-a-element-clau-per-a-les-empreses-turistiques","status":"publish","type":"post","link":"https:\/\/www.voxelgroup.net\/blog\/ca\/amazon-pay-la-optimitzacio-de-lexperiencia-com-a-element-clau-per-a-les-empreses-turistiques\/","title":{"rendered":"Amazon Pay: \u201cLa optimitzaci\u00f3 de l\u2019experi\u00e8ncia com a element clau per a les empreses tur\u00edstiques\u201d"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Tiempo de lectura:<\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutos<\/span><\/span>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]<span style=\"font-weight: 400;\">Segons un estudi d\u2019Expedia Group, la clau perqu\u00e8 les empreses del sector tur\u00edstic aconsegueixin fidelitzar els seus clients a llarg termini \u00e9s <\/span><b>creant experi\u00e8ncies memorables acompanyades de productes de qualitat superior i serveis personalitzats<\/b><span style=\"font-weight: 400;\">. Tot i aix\u00ed, l\u2019estudi revelava que, tot i que les marques en s\u00f3n conscients, la majoria encanta confia principalment en els descomptes i els cupons com a estrat\u00e8gia de fidelitzaci\u00f3, fet que afecta a l\u2019efectivitat i sostenibilitat de l\u2019empresa.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Per a <\/span><b>Amazon Pay<\/b><span style=\"font-weight: 400;\">, l\u2019estrat\u00e8gia per a les empreses tur\u00edstiques hauria de basar-se en aquests serveis personalitzats. Segons l\u2019empresa de comer\u00e7 electr\u00f2nic, <\/span><b>avui en dia els clients busquen el benefici tangible<\/b><span style=\"font-weight: 400;\"> quan interactuen amb Internet. Quan un usuari interactua amb una empresa, el saber <\/span><i><span style=\"font-weight: 400;\">qu\u00e8 rebr\u00e0 a canvi<\/span><\/i><span style=\"font-weight: 400;\"> ha passat per davant de l\u2019antiga fidelitzaci\u00f3 basada en punts acumulables i estatus social, com les targetes d\u2019or de les aerol\u00ednies.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thomas Gmelch, Head of Travel &amp; Mobility d\u2019Amazon Pay, durant el <\/span><a href=\"https:\/\/www.voxelgroup.net\/blog\/ca\/tag\/bavel-summit-ca\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">baVel Travel Summit<\/span><\/a><span style=\"font-weight: 400;\"> que es va celebrar el passat mes de maig a Barcelona, afirmava que <\/span><b>l\u2019eina m\u00e9s potent per construir productes i serveis personalitzats i de qualitat est\u00e0 en la informaci\u00f3 que proporcionen els usuaris<\/b><span style=\"font-weight: 400;\">. \u201c<\/span><i><span style=\"font-weight: 400;\">La informaci\u00f3 personal \u00e9s la divisa que tenim cadasc\u00fa de nosaltres a Internet. I els usuaris estan disposats a intercanviar-la si reben un benefici tangible a canvi<\/span><\/i><span style=\"font-weight: 400;\">\u201d, explicava Gmelch.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">D\u2019aquesta manera, un dels reptes actual d\u2019Amazon Pay \u00e9s crear experi\u00e8ncia d\u2019usuari rellevant i de consum personalitzat a partir de la informaci\u00f3 que aquests proporcionen, perqu\u00e8 puguin interactuar-hi quan i on vulguin. Concepte que Amazon Pay denomina \u2018Optimitzaci\u00f3 de l\u2019Experi\u00e8ncia\u2019.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Per\u00f2, per poder entendre quines s\u00f3n les seves necessitats, s\u2019ha de realitzar un an\u00e0lisi posterior d\u2019aquesta informaci\u00f3. \u201c<\/span><i><span style=\"font-weight: 400;\">Hem de posar-nos al cap dels nostres clients i trobar quines s\u00f3n les caracter\u00edstiques que diferencien la nostra p\u00e0gina web de la compet\u00e8ncia i potenciar-les i quines s\u00f3n les inefici\u00e8ncies que fan que els nostres usuaris abandonin el cistell de la compra online<\/span><\/i><span style=\"font-weight: 400;\">\u201d. Segons Gmelch, aquestes inefici\u00e8ncies poden ser conseq\u00fc\u00e8ncia de m\u00faltiples factors, com la manera de presentar els nostres productes a la p\u00e0gina o la <\/span><b>quantitat de m\u00e8todes de pagament oferit, un aspecte que cada vegada \u00e9s m\u00e9s important pels usuaris<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aquest fet es veu reflexat en els \u00edndexs d\u2019abandonament. Nom\u00e9s durant el 2017, el valor de les cistelles de la compra abandonades ascendia als 3 trillons de d\u00f2lars. I la majoria d\u2019abandonaments estan lligats a l\u2019experi\u00e8ncia d\u2019usuari: el proc\u00e9s era massa llarg, massa complex o l\u2019oferta de m\u00e8todes de pagament era limitada.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Oferir m\u00faltiples canals d\u2019interacci\u00f3 &#8211; web, app o fins i tot a trav\u00e9s de dispositius de veu com l\u2019Alexa &#8211; a trav\u00e9s de m\u00faltiples dispositius o augmentar el n\u00famero de m\u00e8todes de pagament poden ser elements de diferenciaci\u00f3 que ajudin a una p\u00e0gina web a augmentar les conversions. \u201c<\/span><i><span style=\"font-weight: 400;\">Enlloc de pensar en la pr\u00f2xima campanya de preus, s\u2019hauria d\u2019invertir en l\u2019experi\u00e8ncia d\u2019usuari per avan\u00e7ar a la compet\u00e8ncia<\/span><\/i><span style=\"font-weight: 400;\">\u201d, afirmava Gmelch.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Per aquest motiu, l\u2019optimitzaci\u00f3 de l\u2019experi\u00e8ncia de l\u2019usuari ha de ser l\u2019element clau de diferenciaci\u00f3 d\u2019una p\u00e0gina web. D\u2019aquesta manera, s\u2019aconseguir\u00e0 oferir servies de qualitat i personalitzats que ajudaran a crear experi\u00e8ncies memorables per a tots els clients, sense afectar la sostenibilitat de l\u2019empresa i augmentar la tasa de fidelitzaci\u00f3. <\/span>[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>Amazon Pay parla sobre estrat\u00e8gies de fidelitzaci\u00f3 i serveis personalitzats. <\/p>\n","protected":false},"author":14,"featured_media":7136,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[1632],"tags":[1721,1743,1660],"coauthors":[2141],"class_list":{"0":"post-8635","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-pagaments-electronics","8":"tag-bavel-summit-ca","9":"tag-pagaments-b2b","10":"tag-travel-ca"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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