{"id":8726,"date":"2020-05-21T10:25:56","date_gmt":"2020-05-21T10:25:56","guid":{"rendered":"https:\/\/www.voxelgroup.net\/blog\/listening-to-the-customers-keys-to-recover-the-hospitality-sector-in-spain"},"modified":"2021-03-30T14:39:52","modified_gmt":"2021-03-30T13:39:52","slug":"espanol-una-mirada-hacia-el-cliente-claves-para-la-recuperacion-del-sector-horeca-2","status":"publish","type":"post","link":"https:\/\/www.voxelgroup.net\/blog\/en\/espanol-una-mirada-hacia-el-cliente-claves-para-la-recuperacion-del-sector-horeca-2\/","title":{"rendered":"Listening to the customers: keys to recover the Hospitality sector in Spain"},"content":{"rendered":"Tiempo de lectura:<\/span> 2<\/span> minutos<\/span><\/span>[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]Customers\u2019 behaviour is one of the biggest uncertainties of the Hospitality sector in Spain during the post-Covid period. Facing one of the most unprecedented crisis, it is essential to analyze where the market is headed and how companies can adapt to the new reality. New consumption and purchasing models are some of the new scenarios according to experts.\u00a0<\/span><\/p>\n

\u201cWe have to actively listen to the customers to generate trust in the sector again\u201d, pointed out Enric Almi\u00f1ana, Corporate Purchasing Director at <\/span>Abba Hotels, <\/b>next to other experts of the sector during the <\/span>last session of the baVel Digital Summit<\/span><\/a>. On this matter, Abba Hotels is taking the opportunity to digitize some old procedures, such as the check-in and adapting to the new security measures, such as increasing cleaning and room services.\u00a0<\/span><\/p>\n

Innovation and adaptability<\/b><\/h4>\n

On this line, Andreu Mart\u00ednez, Supplies Director at <\/span>Viena<\/b>, highlighted the importance of innovation applied to procedures and products. \u201c<\/span>We have to be agile and fast to be able to react in front of clients expectations<\/span><\/i>\u201d. This way, Viena restaurants are working in their innovation portfolio and developing new solutions to break physical barriers, such as contactless payment to suppliers.\u00a0\u00a0<\/span><\/p>\n

Payment management will be one of the biggest challenges of the industry. \u201cWe will have to be flexible and previously agree on payment rates so that the industry can recover\u201d, assured Alberto Ferreira, Hospitality Director in Spain at <\/span>Campofrio<\/b>. One of the objectives of the Spanish food company is to help recover as many businesses as possible. According to Ferreira, it is expected that between 15 and 20% of hospitality businesses will close. \u201c<\/span>We want to help small businesses to recover sales so that sector\u2019s volume can increase again<\/span><\/i>\u201d.<\/span><\/p>\n

Marketplace: online distribution<\/b><\/h4>\n

Experts agreed on the digitization of processes as one of the solutions to help recover the industry, as well as following sanitary measures. This way, <\/span>online distribution<\/b> will play a key role, until now a measure that the industry has been reluctant to apply. \u201cWe are focusing on diversification and the online channel. A channel that has come to stay\u201d, pointed out Jes\u00fas Mar\u00eda Sanchez, Director of Selecta Area at<\/span> Zamora Company<\/b>.\u00a0<\/span><\/p>\n

On the other hand, <\/span>Campofr\u00edo <\/b>is also opening a new online products line specialised in sanitary items, called Healthcare. \u201cWe have created a marketplace and we are receiving a positive response\u201d, outlined Ferreira. At the same time, Agust\u00edn Bosch, Purchasing Director at <\/span>SATOCAN Group<\/b>, agreed on the importance of digitizing the purchasing process.\u00a0<\/span><\/p>\n

Digitization of processes\u00a0<\/b><\/h4>\n

The <\/span>digitization of processes will allow companies to be more efficient,<\/b> freeing employees of repetitive and manual tasks and redirecting efforts to more valuable jobs. Furthermore, companies will have a major response capacity to face the current lockdown and strict security measures: \u201c<\/span>the greatest advantage of digitization is eliminating geographical barriers<\/span><\/i>\u201d, pointed out Almi\u00f1ana.\u00a0<\/span><\/p>\n

An example is the transaction platform <\/span>baVel<\/span><\/a>, which helps digitize the supply chain and invoicing. \u201c<\/span>We have to eliminate the paper of the supply chain to optimize the client experience<\/span><\/i>\u201d, added Mart\u00ednez.\u00a0<\/span><\/p>\n

In front of one of the biggest trust crisis, companies will have to diversify their offer, and adapt to the new customers\u2019 demands. An opportunity that brings innovation and accelerates the digital transformation of the Hospitality industry. <\/span><\/p>\n