{"id":8728,"date":"2020-05-25T08:54:34","date_gmt":"2020-05-25T08:54:34","guid":{"rendered":"https:\/\/www.voxelgroup.net\/blog\/estrategia-de-valor-compartit-empreses-amb-un-proposit-superior"},"modified":"2021-04-27T08:38:33","modified_gmt":"2021-04-27T07:38:33","slug":"estrategia-de-valor-compartit-empreses-amb-un-proposit-superior","status":"publish","type":"post","link":"https:\/\/www.voxelgroup.net\/blog\/ca\/estrategia-de-valor-compartit-empreses-amb-un-proposit-superior\/","title":{"rendered":"Estrat\u00e8gia de valor compartit: empreses amb un prop\u00f2sit superior"},"content":{"rendered":"Tiempo de lectura:<\/span> 2<\/span> minutos<\/span><\/span>[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]L\u2019actual situaci\u00f3 de crisi global est\u00e0 contribuint a una redefinici\u00f3 de les estrat\u00e8gies de les empreses i el seu objectiu envers la societat. En un moment que la col\u00b7laboraci\u00f3 s\u2019ha tornat un element imprescindible, les empreses estan apostant per estrat\u00e8gies de valor compartit<\/strong> i redefinint els objectius per portar-los al centre de la societat.\u00a0<\/span><\/p>\n

El valor compartit \u00e9s una estrat\u00e8gia de gesti\u00f3 d\u2019empresa que situa a la societat com un element m\u00e9s del negoci<\/strong> i posa en valor l\u2019impacte social que genera la seva activitat. El valor compartit s\u2019ent\u00e9n com \u201c<\/span>tot aquell projecte que permet tenir un impacte econ\u00f2mic i alhora un impacte social<\/span><\/i>\u201d, afirmava Joan Mart\u00ed, Director de la unitat de Cl\u00fasters d\u2019Acci\u00f3, durant el <\/span>seminari <\/span><\/a>“Estrat\u00e8gies de valor compartit en TIC Turisme” celebrat el passat 15 de maig. Aix\u00ed, les empreses deixarien de competir econ\u00f2micament, per passar a competir socioecon\u00f2micament.\u00a0<\/span><\/p>\n

D\u2019aquesta manera, el valor compartit afegeix una dimensi\u00f3 social a l\u2019estrat\u00e8gia de les empreses<\/strong> i converteix l\u2019objectiu final en un prop\u00f2sit superior<\/strong> amb vessant social. \u201c<\/span>Igual que les persones, les empreses tamb\u00e9 tenen un prop\u00f2sit i una ra\u00f3 de ser. I aquest no pot ser l\u2019afany de lucre<\/span><\/i>\u201d, explicava Xavier Ginesta, President de Voxel Group i Managing Director de Capitalisme Conscient a Barcelona durant la xerrada, on es va posar de manifest la import\u00e0ncia d\u2019aquest concepte al sector.<\/span><\/p>\n

Voxel Group i el valor compartit<\/b><\/h4>\n

\u201c<\/span>Com m\u00e9s augmenta aquesta consci\u00e8ncia de valor compartit, m\u00e9s perdura en el temps una empresa<\/span><\/i>\u201d, afirmava Ginesta. En aquesta l\u00ednia, Voxel Group va realitzar un proc\u00e9s de transformaci\u00f3 que situava a les persones al centre de la seva activitat, i d\u2019on va n\u00e9ixer el prop\u00f2sit final com a empresa: <\/span>crear teixit empresarial feli\u00e7<\/span><\/a>. Aix\u00ed, m\u00e9s enll\u00e0 de la mateixa activitat, Voxel busca crear un impacte social positiu en el seu entorn empresarial<\/strong>, no nom\u00e9s amb els seus treballadors, sin\u00f3 tamb\u00e9 amb clients, partners, prove\u00efdors i el medi ambient.\u00a0<\/span><\/p>\n

Lligat a aquest prop\u00f2sit superior, l\u2019empresa tamb\u00e9 ha definit una <\/span>cultura corporativa<\/span><\/a>, un estil de lideratge i uns valors socials, compartits per tots els treballadors: \u201c<\/span>Si tens una cultura empresarial forta, el nivell de comprom\u00eds \u00e9s molt alt<\/span><\/i>\u201d, afegia Ginesta.\u00a0<\/span><\/p>\n

En el context actual, aquesta cultura ha ajudat a mantenir la confian\u00e7a i la seguretat als treballadors. Ara, l\u2019empresa est\u00e0 apostant per la innovaci\u00f3 i la diversificaci\u00f3 per seguir endavant. En paraules de Ginesta: \u201c<\/span>Veure com estem innovant per sortir refor\u00e7ats \u00e9s emocionant. Serem m\u00e9s forts que fa un any<\/span><\/i>\u201d.<\/span><\/p>\n

Capitalisme Conscient, cap\u00edtol de Barcelona<\/b><\/h4>\n

D\u2019altra banda, Xavier Ginesta tamb\u00e9 forma part de la <\/span>Fundaci\u00f3 Capitalisme Conscient<\/span><\/a>. Aquest cap\u00edtol de Barcelona, forma part d\u2019un moviment provinent dels Estats Units que busca promoure una nova manera d\u2019entendre els negocis, basada en una cultura i un lideratge conscient<\/strong>. \u201c<\/span>Entenem que totes les empreses comparteixen un prop\u00f2sit del b\u00e9 com\u00fa cap a la societat<\/span><\/i>\u201d.\u00a0<\/span><\/p>\n

Actualment, empreses com HolaLuz, InboundCycle o Voxel Group formen part de l\u2019associaci\u00f3 de Capitalisme Conscient a Barcelona. Tamb\u00e9, compten amb la col\u00b7laboraci\u00f3 de diverses empreses com Aig\u00fces Danone, Grupo Tragaluz, Sandwichez o HappyForce, entre d\u2019altres.<\/span><\/p>\n

Empresa i societat<\/b><\/h4>\n

En un context com l\u2019actual, la societat \u00e9s una variable que est\u00e0 afectant els negocis i a les seves estrat\u00e8gies. Aix\u00ed, ser\u00e0 imprescindible que les empreses es reorientin per ajustar-se a les necessitats del seu entorn empresarial.\u00a0<\/span><\/p>\n

Segons el Director de Cl\u00faster d\u2019Acci\u00f3, la consci\u00e8ncia col\u00b7lectiva i el valor compartit hauran de ser el cam\u00ed a seguir i formar part de l\u2019estrat\u00e8gia de futur del sector de TIC Turisme.\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

Valor compartit al seminari de TIC Turisme. <\/p>\n","protected":false},"author":14,"featured_media":7586,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[1656],"tags":[1830,1696,1702,1682],"coauthors":[2141],"class_list":{"0":"post-8728","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-corporatiu","8":"tag-capitalisme-conscient","9":"tag-lideratge-per-valors","10":"tag-valors-corporatius","11":"tag-voxel"},"yoast_head":"\nEstrat\u00e8gia de valor compartit: empreses amb un prop\u00f2sit superior - Voxel - Blog<\/title>\n<meta name=\"description\" content=\"Durant aquesta crisi, moltes empreses estan apostant per estrat\u00e8gies de valor compartit i objectius amb un prop\u00f2sit superior social.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.voxelgroup.net\/blog\/ca\/estrategia-de-valor-compartit-empreses-amb-un-proposit-superior\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estrat\u00e8gia de valor compartit: empreses amb un prop\u00f2sit superior - 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