{"id":8729,"date":"2020-05-25T08:54:34","date_gmt":"2020-05-25T08:54:34","guid":{"rendered":"https:\/\/www.voxelgroup.net\/blog\/shared-value-strategy-companies-with-a-higher-purpose"},"modified":"2021-03-30T14:41:16","modified_gmt":"2021-03-30T13:41:16","slug":"espanol-estrategia-de-valor-compartido-empresas-con-un-proposito-superior","status":"publish","type":"post","link":"https:\/\/www.voxelgroup.net\/blog\/en\/espanol-estrategia-de-valor-compartido-empresas-con-un-proposito-superior\/","title":{"rendered":"Shared value strategy, companies with a higher purpose"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Tiempo de lectura:<\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutos<\/span><\/span>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]<span style=\"font-weight: 400;\">The current global crisis is redefining the present business strategies and their final objectives towards society. Nowadays, <strong>collaboration<\/strong> becomes key to continue the business and companies are betting on<strong> shared value strategies<\/strong> to redirect their final objectives to the centre of the community.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The shared value is a business management strategy that puts society as an element of the business and aggregates value to the social impact of its activity. \u201c<\/span><i><span style=\"font-weight: 400;\">We understand shared value as those projects that have an economic and social impact at the same time<\/span><\/i><span style=\"font-weight: 400;\">\u201d, assured Joan Mart\u00ed, Director of <\/span><i><span style=\"font-weight: 400;\">Cl\u00faster en Acci\u00f3<\/span><\/i><span style=\"font-weight: 400;\"> during the <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=rt-mPIhvtaE&amp;t=6608s\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">webinar <\/span><\/a><span style=\"font-weight: 400;\">\u201cShared value strategies in Tourism ICT\u201d, last May 15.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thereby, <strong>shared value adds a social dimension in a company\u2019s strategy<\/strong>, and turns the final purpose into a higher objective with a social aspect. \u201c<\/span><i><span style=\"font-weight: 400;\">Same as people, companies have a final purpose and a reason to exist as well. And it can\u2019t be a profit motive<\/span><\/i><span style=\"font-weight: 400;\">\u201d, explained Xavier Ginesta, President at Voxel Group and Director of Conscious Capitalism Foundation in Barcelona during the talk, where he exposed the importance of this concept in the sector.\u00a0<\/span><\/p>\n<h4><b>Voxel Group and the shared value<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u201c<\/span><i><span style=\"font-weight: 400;\">The more consciousness a company has, the more it lasts<\/span><\/i><span style=\"font-weight: 400;\">\u201d, said Ginesta. On this matter, Voxel Group made a transformation process to put people in the centre of its activity. From this, they defined the final purpose of the company, <\/span><a href=\"https:\/\/www.voxelgroup.net\/blog\/en\/voxel-group-corporate-values-and-innovation-by-el-economista\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">creating a happy business network<\/span><\/a><span style=\"font-weight: 400;\">. This means that <strong>Voxel wants to create a positive and social impact on its business environment<\/strong> from its activity, and not only towards its employees but also to its clients, partners, suppliers and the environment.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Following the higher purpose, the company has defined a specific <\/span><a href=\"https:\/\/www.voxelgroup.net\/blog\/voxel-group-this-is-how-we-do-it\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">corporate culture<\/span><\/a><span style=\"font-weight: 400;\">, a leadership style and social values shared with all its employees. \u201c<\/span><i><span style=\"font-weight: 400;\">If you have a strong corporate culture, the commitment is higher<\/span><\/i><span style=\"font-weight: 400;\">\u201d, added Ginesta.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At present, the corporate culture is helping to keep trust and security among employees. At the moment, the company is betting on innovation and diversification to move forward. In Ginesta\u2019s words, \u201c<\/span><i><span style=\"font-weight: 400;\">Watching how we are innovating to strengthen the business is thrilling. We will be stronger than last year<\/span><\/i><span style=\"font-weight: 400;\">\u201d.\u00a0<\/span><\/p>\n<h4><b>Conscious Capitalism, Barcelona\u2019s chapter\u00a0<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">On the other hand, Xavier Ginesta takes part in the <\/span><a href=\"https:\/\/capitalismoconsciente.es\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Conscious Capitalism Foundation<\/span><\/a><span style=\"font-weight: 400;\">. The chapter in Barcelona is originally coming from the United States\u2019 movement, and it wants to promote a new way to understand business based on conscious culture and leadership. \u201c<\/span><i><span style=\"font-weight: 400;\">We think all companies share the last purpose of the common good towards society<\/span><\/i><span style=\"font-weight: 400;\">\u201d.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At present, companies such as Holaluz, InboundCycle or Voxel Group are associates of the Foundation in Barcelona. At the same time, it has the collaboration of companies such as Aig\u00fces Danone, Grupo Tragaluz, Sandwichez or HappyForce, among others.\u00a0<\/span><\/p>\n<h4><b>Companies and society\u00a0<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">In the current context, society is a key aspect that affects businesses and their strategies. It is essential to refocus business strategies to adjust to the needs of society and their close business environment.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to the Director of <\/span><i><span style=\"font-weight: 400;\">Cl\u00fasters d\u2019Acci\u00f3<\/span><\/i><span style=\"font-weight: 400;\">, the collective consciousness and shared value have to be part of the future strategies of the Tourism ICT sector.\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>Talking about shared value during the Tourism ICT seminar. <\/p>\n","protected":false},"author":14,"featured_media":7586,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[1652],"tags":[1832,1704,1694,1684],"coauthors":[2141],"class_list":{"0":"post-8729","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-corporate","8":"tag-conscious-capitalism","9":"tag-corporate-values","10":"tag-values-based-leadership","11":"tag-voxel-en"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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