{"id":8794,"date":"2020-10-20T08:00:39","date_gmt":"2020-10-20T06:00:39","guid":{"rendered":"https:\/\/www.voxelgroup.net\/blog\/transformacio-digital-flexibilitat-i-adaptacio-claus-per-a-la-recuperacio-del-sector-turistic"},"modified":"2021-04-15T16:32:50","modified_gmt":"2021-04-15T15:32:50","slug":"transformacio-digital-flexibilitat-i-adaptacio-claus-per-a-la-recuperacio-del-sector-turistic","status":"publish","type":"post","link":"https:\/\/www.voxelgroup.net\/blog\/ca\/transformacio-digital-flexibilitat-i-adaptacio-claus-per-a-la-recuperacio-del-sector-turistic\/","title":{"rendered":"Transformaci\u00f3 digital, flexibilitat i adaptaci\u00f3: claus per a la recuperaci\u00f3 del sector tur\u00edstic"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Tiempo de lectura:<\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutos<\/span><\/span>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]<span style=\"font-weight: 400;\">L\u2019activitat econ\u00f2mica del sector tur\u00edstic ha estat una de les m\u00e9s impactades per la COVID-19. La rendibilitat de les transaccions tur\u00edstiques ha baixat, s\u2019han disminu\u00eft les garanties de pagament i, conseq\u00fcentment, la disponibilitat de cr\u00e8dit s\u2019ha vist redu\u00efda a nivells pr\u00e0cticament nuls.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En aquest context, vam celebrar el passat 14 d\u2019octubre l\u2019\u00faltima sessi\u00f3 del baVel Digital Summit, on actors clau del sector van analitzar la situaci\u00f3 actual de la ind\u00fastria tur\u00edstica amb dades dels \u00faltims 6 mesos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Els participants van coincidir que la ind\u00fastria haur\u00e0 de redefinir les pol\u00edtiques de contractaci\u00f3 i analitzar l\u2019estructura de costos dels seus negocis, on el departament financer jugar\u00e0 un paper clau. De la mateixa manera, la digitalitzaci\u00f3 i optimitzaci\u00f3 de processos seran imprescindibles per ajudar a mitigar les p\u00e8rdues.\u00a0<\/span><\/p>\n<h4><strong>Nous escenaris del sector tur\u00edstic\u00a0<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">\u201c<em>La recuperaci\u00f3 pot-covid variar\u00e0 segons sub-verticals, mercats i sectors<\/em>\u201d, afirmava Ana Arjones, Manager Enterprise Partnerships a Mastercard. Segons Mastercard, i a partir de\u00a0dades de recuperaci\u00f3 de la despesa en petits hotels independents el 2020, tot i que el volum de reserves de les ag\u00e8ncies de viatges ha disminu\u00eft un 75% respecte a l\u2019any passat, el turisme dom\u00e8stic est\u00e0 recuperant la seva activitat, especialment a Am\u00e8rica del Nord, Xina i Europa. Els viatgers prefereixen els hotels independents, on les mesures de seguretat i la dist\u00e0ncia social s\u00f3n m\u00e9s f\u00e0cils de mantenir.<\/span><\/p>\n<div id=\"attachment_7852\" style=\"width: 735px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-7852\" class=\"size-full wp-image-7852\" src=\"https:\/\/www.voxelgroup.net\/blog\/wp-content\/uploads\/2020\/10\/mastercard.jpg\" alt=\"\" width=\"725\" height=\"298\" srcset=\"https:\/\/www.voxelgroup.net\/blog\/wp-content\/uploads\/2020\/10\/mastercard.jpg 725w, https:\/\/www.voxelgroup.net\/blog\/wp-content\/uploads\/2020\/10\/mastercard-300x123.jpg 300w\" sizes=\"auto, (max-width: 725px) 100vw, 725px\" \/><p id=\"caption-attachment-7852\" class=\"wp-caption-text\">Font: Mastercard. Volums agregats: inclou d\u00e8bit, cr\u00e8dit, nacionals t transfronterers.<\/p><\/div>\n<p><span style=\"font-weight: 400;\">D\u2019altra banda, el turisme internacional mostra signes de recuperaci\u00f3 m\u00e9s lents i s\u2019espera que en 6 mesos la recuperaci\u00f3 segueixi per sota del 50%. Segons dades de\u00a0 la distribu\u00efdora hotelera FastPayHotels,\u00a0 les reserves last-minute, els millennials i els viatges dom\u00e8stics s\u2019han imposat enfront de les estades llargues i els viatges de llarga dist\u00e0ncia.\u00a0<\/span><\/p>\n<div id=\"attachment_7853\" style=\"width: 777px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-7853\" class=\"size-full wp-image-7853\" src=\"https:\/\/www.voxelgroup.net\/blog\/wp-content\/uploads\/2020\/10\/tourism.jpg\" alt=\"\" width=\"767\" height=\"403\" srcset=\"https:\/\/www.voxelgroup.net\/blog\/wp-content\/uploads\/2020\/10\/tourism.jpg 767w, https:\/\/www.voxelgroup.net\/blog\/wp-content\/uploads\/2020\/10\/tourism-300x158.jpg 300w\" sizes=\"auto, (max-width: 767px) 100vw, 767px\" \/><p id=\"caption-attachment-7853\" class=\"wp-caption-text\">Font: World Bank, UN World Tourism Organization (UNWTO), Skift Research estimates. Agost 2020.<\/p><\/div>\n<p><span style=\"font-weight: 400;\">En aquesta mateixa l\u00ednia, Pancho P\u00e9rez Salazar, Business Development Manager a Comercia Global Payments, destacava la reducci\u00f3 dram\u00e0tica de la despesa dels turistes estrangers, on a Espanya les p\u00e8rdues podrien arribar als 70.000 milions d\u2019euros.\u00a0<\/span><\/p>\n<div id=\"attachment_7854\" style=\"width: 835px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-7854\" class=\"size-full wp-image-7854\" src=\"https:\/\/www.voxelgroup.net\/blog\/wp-content\/uploads\/2020\/10\/caixabank.jpg\" alt=\"\" width=\"825\" height=\"477\" srcset=\"https:\/\/www.voxelgroup.net\/blog\/wp-content\/uploads\/2020\/10\/caixabank.jpg 825w, https:\/\/www.voxelgroup.net\/blog\/wp-content\/uploads\/2020\/10\/caixabank-300x173.jpg 300w, https:\/\/www.voxelgroup.net\/blog\/wp-content\/uploads\/2020\/10\/caixabank-768x444.jpg 768w\" sizes=\"auto, (max-width: 825px) 100vw, 825px\" \/><p id=\"caption-attachment-7854\" class=\"wp-caption-text\">Font: Caixabank, a partir de dades de l&#8217;INE.<\/p><\/div>\n<p><span style=\"font-weight: 400;\">D\u2019acord amb FastPayHotels, un dels principals reptes al que s\u2019haur\u00e0 d\u2019enfrontar la ind\u00fastria \u00e9s la falta de cr\u00e8dit: \u201c<em>Hi ha menys cr\u00e8dit al mercat. Si les companyies asseguradores no proporcionen cr\u00e8dit, s\u2019hauran de repensar els sistemes de pagament del sector tur\u00edstic<\/em>\u201d, afirmava \u00c0lex Gisbert, CEO a FastPayHotels.\u00a0<\/span><\/p>\n<h4><strong>Digitalitzaci\u00f3 de processos del departament financer<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Durant la xerrada, els participants van coincidir en la necessitat d\u2019optimitzar el departament financer com a element clau de la recuperaci\u00f3. D\u2019acord amb la Fintech Kantox, el 56% dels departaments financers que utilitzen processos manuals esperen un increment del treball en els pr\u00f2xims 6 mesos. A m\u00e9s a m\u00e9s, el 81% espera realitzar aquest increment de treball amb els mateixos recursos.\u00a0<\/span><\/p>\n<div id=\"attachment_7855\" style=\"width: 578px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-7855\" class=\"size-full wp-image-7855\" src=\"https:\/\/www.voxelgroup.net\/blog\/wp-content\/uploads\/2020\/10\/kantox.jpg\" alt=\"\" width=\"568\" height=\"356\" srcset=\"https:\/\/www.voxelgroup.net\/blog\/wp-content\/uploads\/2020\/10\/kantox.jpg 568w, https:\/\/www.voxelgroup.net\/blog\/wp-content\/uploads\/2020\/10\/kantox-300x188.jpg 300w\" sizes=\"auto, (max-width: 568px) 100vw, 568px\" \/><p id=\"caption-attachment-7855\" class=\"wp-caption-text\">Font:: Kantox, octubre 2020.<\/p><\/div>\n<p><span style=\"font-weight: 400;\">Segons Antonio Rami, Cofounder and Chief Growth Officer a Kantox, i a partir de les dades extretes els \u00faltims 6 mesos, els actors del sector hauran d\u2019aprofitar el temps de par\u00e0lisi per optimitzar les seves operacions i processos interns i ser m\u00e9s eficients: \u201cir\u00f2nicament, ara \u00e9s el moment per invertir i apostar per la tecnologia i l\u2019empoderament dels treballadors\u201d, apuntava Rami.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">L\u2019esdeveniment va comptar amb m\u00e9s de 100 espectadors en directe. Pots tornar a veure\u2019l aqu\u00ed:\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"#baVelDigitalSummit What data are telling us\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/QVssQuytog0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">I recorda, que dem\u00e0, <\/span><b>21 d\u2019octubre a les 4.30 pm<\/b><span style=\"font-weight: 400;\">, hi ha una nova sessi\u00f3 del baVel Digital Summit: \u201cExploring payment risk mitigating strategies in the hospitality space\u201d. Pots registrar-te aqu\u00ed:<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_btn size=&#8221;large&#8221; open_new_tab=&#8221;true&#8221; button_style=&#8221;regular&#8221; button_color_2=&#8221;Accent-Color&#8221; icon_family=&#8221;none&#8221; url=&#8221;http:\/\/bavelsummit.com\/exploring-payment-risk-mitigating-strategies-in-the-hospitality-space\/&#8221; text=&#8221;Registre&#8221;][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]L\u2019activitat econ\u00f2mica del sector tur\u00edstic&#8230;<\/p>\n","protected":false},"author":14,"featured_media":7851,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[1642],"tags":[1826,1721,1743,1660],"coauthors":[2141],"class_list":{"0":"post-8794","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-digitalitzacio","8":"tag-automatitzacio","9":"tag-bavel-summit-ca","10":"tag-pagaments-b2b","11":"tag-travel-ca"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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